Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
Bargaining
Learners create a newspaper or magazine advertisement for clothing and personal items. Students make statements of preference regarding these items. Learners engage in a role play where two people are bargaining for various items.
Curated OER
Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial lesson, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and create...
Curated OER
Design a Company Brochure
Students design a brochure using a publishing program. In this design lesson, students follow step-by-step directions to create a brochure advertising a product of their choice.
Curated OER
Producing Commercials for Videotaping
Learners explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Learners analyze the categories for commercials and then...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
Curated OER
Reducing Ecological Footprint Ads
Students examine the impact of geological footprints. In this geography skills lesson, students calculate geological footprints and discuss ways to reduce the footprints. Students create advertisements that motivate others to reduce...
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
Reading Comprehension
Eleventh graders analyze an advertisement. In this advertisement analysis lesson, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
Curated OER
Critical Consumerism
Students examine their own desires and values and complete a values inventory. In this values inventory lesson plan, students complete two quickwrites to identify their values.
Curated OER
A Virtual Adventure In Australia
Students create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
Curated OER
Critical Consumerism
Students identify the role of advertisements in their environment. For this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
Curated OER
Signs Signs - Everywhere Signs
Students examine advertising techniques. In this media literacy lesson, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
Curated OER
Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications lesson plan, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students then...
Curated OER
Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
Curated OER
The Selling of the Taj Mahal or Osaka Castle
Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.
Curated OER
Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel. Students examine a variety of advertisements...
Curated OER
Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Curated OER
A Smarter Consumer
Learners explore advertising. In this advertising lesson plan, students review what they've learned about advertising and discuss how they look at ads differently. Learners brainstorm questions they might ask themselves about an ad...
Curated OER
Consumerism Scavenger Hunt
Students explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Students discuss information collected and conflicting answers to various questions.
Curated OER
Ad Targeting and Techniques
Students explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
Curated OER
Appeal for the Meal
Students investigate advertising. In this advertising instructional activity, students read the book Good Lemonade by Frank Asch and identify the advertising practices from the story. Students create ads for snacks using advertising...
Curated OER
Creating the Pamphlet
Middle schoolers create philanthropic brochures. In this philanthropy lesson, students make promotional pamphlets and offer theirs products to philanthropic organizations.