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Recognizing Propaganda-Loaded Language
Students study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
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Marketing Yourself for the Job Search (A Guide for Teens)
Students develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...
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Promoting Yourself Through Advertising
Tenth graders design their own ads and complete a full-size comprehensive of the final ad which showed color and final layout of the printed piece.
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Gems in the Market Today
A gem of a lesson! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
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Un anuncio comercial
Create your own television advertisement. Have your learners collaborate to create a product and film a tv commercial for it. Consider providing key vocabulary or sentence frames for lower-level learners.
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Statistics with M&Ms
Seventh graders explore estimation, measurement, and probability. Students conduct surveys and create charts & graphs. They study the history of chocolate. Students design their own magazine advertisement or create a script for a...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Education World
Monster Mash
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
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Word Picture - Communicating Visually
Students examine how words and visual images are used to influence people. They choose a word to illustrate using both lettering and visual images. They present their work and it is critiqued by a peer review.
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Make a TV Commercial for "Brighty-Whitey" Toothpaste
Students develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
iCivics
Do I Have a Right? Bill of Rights Edition
In an online engaging and animated game, pupils role play as lawyers charged with protecting rights found in amendments to the United States Constitution. As they choose appropriate amendments to match the right that has been violated,...
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Designing A Dream Store
Young scholars plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.
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The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...
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Government Lesson Plan: Lesson Plan 4
Pupils analyze how interest groups present their viewpoint to the public. They assess how media can influence public opinion by closely examining a political ad from the 1964 presidential election.
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health instructional activity, 5th graders analyze magazine or television...
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Flip Camera Lesson: Louisiana Animal Adaptations
Students research and present information about Louisiana animal adaptations. In this animal adaptation and video camera lesson, students choose an animal from a teacher prepared list. They use the Internet to find five adaptations which...
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Time is In
Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...
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Solar System Tourist Bureau
Young scholars, working in teams, role-play as advertising agents creating ad campaigns for a planet in the solar system. They design commercials for video, Hyperstudio, or Web pages. The activity includes research, all the production...
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Estimation and Your TV Diet
Students develop estimation skills by using real life situations. For this estimation lesson students collect data about their television watching habits. They make hypothesis about the number of hours they watch, how many commercials,...
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Headaches
Students create a commercial for a headache remedy. In this health and advertising lesson, students review a video describing several types of headaches and treatments for each. They will create a commercial addressing one of the...
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The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
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I Want To Be an Entrepreneur
Students define the word entrepreneur as they create a business. In this economics lesson plan, students understand the elements of creating a successful business and record them. Students create a commercial for their businesses.