C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
Museum of the Moving Image
Museum of the Moving Image: 2000 Bush vs. Gore
The 2000 presidential election was the closest in American history. View presidential campaign advertisement that included the slogans "A Fresh Start" and "Prosperity for America's Families". Features video clips, information about the...
Museum of the Moving Image
Museum of the Moving Image: 2004 Bush vs. Kerry
View presidential campaign advertisement from the 2004 election that included the slogans "Steady Leadership in Times of Change" and "Stronger at Home, Respected in the World". Features video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 1988 Bush vs. Dukakis
View presidential campaign advertisement from the 1988 election that included the slogans "Experienced Leadership for America's Future" and "The Best America Is Yet to Come". Features video clips, information about the candidates, and...