Curated OER
Social Changes in America Caused by World War II
Young scholars research and examine the social changes that occured in the United States during World War II. In pairs they conduct research using a variety of resources, and organize and compose a "Guide to Life" for veterans returning...
Other
Ergonomics4 Schools: The Learning Zone: Product Evaluation
A product is a term for any item that has been manufactured and is useful to you. You are a consumer when you buy it or use it. Evaluation of the product means that its suitability and safety for use by consumers are checked out. All...
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This instructional activity will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the young scholars will create their own campaign for a product. Following a presentation...
Other
Media Education Lab: My Pop Studio
[Free Registration/Login Required] Get ready to go behind-the-scenes of the television you watch, magazines you read, music you listen to, and websites you visit! The 'studios' let you.. Create, Comment, Control. Targeted at girls, the...
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Council for Economic Education
Econ Ed Link: Chevy Volt It's Electric!
The costs and benefits of owning an electric or hybrid car will be evaluated in this lesson. By reading and researching the history of the production of electric cars, the lesson allows students to understand how this market has developed.
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Council for Economic Education
Econ Ed Link: Deceptive Advertising: Crossing the Line
Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson, students examine the ground rules for...
Thinkport Education
Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing
Find out how many fast food companies invest in advertising to convince consumers to buy their products.