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Careers in Marketing
Students examine careers in marketing and prepare "personal portfolios" containing their research. Using the Eureka program, they complete assignment sheets and select careers to research. Students include in their portfolios information...
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The Market Power Game
Students play a game to evaluate the power of competition in the four types of market structures. They describe characteristics and give examples of pure competition, monopolistic competition, oligopoly, and monopoly.
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The Stock Market-Tracking and Picking Stocks
Students interpret the stock market. They pick preferable stocks based on price to earnings ratios listed in the quotes. They practice using fractions and decimals to calculate the cost of selling and buying various stocks using...
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Stock: The Rise and Fall of Stock
Students examine the uncertainties of investing in the stock market. They look at how company profits, good or bad news, and new competition affect share prices. They write and discuss journal entries about share prices before completing...
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The Selling of the Taj Mahal or Osaka Castle
Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.
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Sweet-Talkers
Learners investigate what is being sold to them. In this media awareness lesson plan, students visit selected websites to take a closer look at advertising marketed at them. Learners discuss the implications of marketing geared toward...
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The Xmas Factor
Young scholars examine the mass marketing of Christmas. In this gift giving lesson, students visit selected websites to discover the history behind gift-giving, research marketing techniques, and consider giving alternative gifts.
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Stock Pitch Evaluation
In this stock market worksheet, students respond to 5 evaluative questions based on group presentations that their classmates make about the stock market.
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Google Goes Public
Students investigate how to invest in the stock market. They research how to be a smart stock investor by visiting a variety of websites that deal with the topic.
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Stock Charting: Percentages and Profits
Students discuss and use a formula to calculate "Percent of Change." They duscuss the stock market and ways reports are quantified. Students watch as the teacher demonstrates how to create a spread sheet to calculate changes of a...
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Inventive Thinking - Future Inventions
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
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Creating the Goods
Students market goods or services to one another. In this media awareness lesson, students use propaganda techniques to create commercials for goods or services of their choice.
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Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson plan, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Stock Research
For this economics worksheet, students conduct their own research in order to respond to the 12 short answer questions pertaining to the stock market.
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Contestable Markets
Students examine the issue of contestable markets. They investigate the low cost airlines industry and evaluate how far the market exhibits the characteristics of a contestable market.
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The Labour Market: Flexibility
Students divide into groups to research and produce a short summary outlining the operation of the labour market in the UK. They use supply and demand diagrams to illustrate their discussion.
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Market Structure: Oligopolies
Students view a PowerPoint presentation on oligopolistic market structures. They conduct further research on a specific industry and comment on the extent to which it represents characteristics of an oligopolistic market structure.
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The Paper Airplane Challenge: A Market Economy Simulation
Students have the opportunity to participate in a simulation that enables them explain the characteristics of a Market Economic System.
Council for Economic Education
New Sense, Inc. vs. Fish 'Till U Drop or Coase Vs. Pigou
Who is responsible for protecting the environment, and who should pay when it is damaged? The role of government and private industry is complicated. A role-play simulation prompts individuals to decide how to protect a fictitious town...
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Costs and Competitive Market Supply
In this economics worksheet, learners are presented with tables and diagrams for a fictitious company, then must answer questions, solve problems, plot and label graphs, and make predictions based on information provided.
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Early 19c Industrialization in America: The Market Revolution
Posing a question about the effects of American Industrialization, this presentation provides viewers with a comprehensive look at the 19th century. From the "Lowell Girls" to the Iron Horse, these slides would be an excellent supplement...
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The Dip Felt Around the World
Young scholars share their opinions about a story about a sudden decline in China's stock markets. After reading an article, they identify the global impact of China's falling stock markets. They create a cause and effect map about the...
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Fall Lesson Plans
Students participate in various fall activities. In this fall lesson, students take a trip to a farmers market and purchase the ingredients needed for vegetable soup. Students paint fall scenes and create a fall story. Students discuss...
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