National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
Media Awareness: the Basics of Advertising
Learners explore marketing techniques. For this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Learners then create advertisements for products.
Curated OER
Running an Export Business
Learners define and give examples of importing and exporting, then analyze the role of importing and exporting on employment. They outline the basic procedures for exporting in an international market. Finally, students utilize...
Curated OER
The Good, The Bad, The Ugly
Sixth graders examine the causes of the stock market crash of 1929. In this integrated math/history unit on the stock market, 6th graders study, research, and read stocks, visit a local bank, and create a PowerPoint to show the finished...
Curated OER
Portfolio Power
Students explore how portfolios are a marketing tool for job seeking. In this employment instructional activity, students identify parts of a professional portfolio and the importance of having one as a perspective employee.
Curated OER
Consumer Education
Students, while examining an intense list of vocabulary terms on types of money, change and simple foods, name and state the cost of food items in supermarkets, grocery stores and flea markets with flash cards and newspaper ads.
Curated OER
Problems on Factor Markets
For this Problems on Factor Markets worksheet, students answer questions about various economic problems or injustices. Some answers require diagrams.
Curated OER
To Market
Students examine the process of cooking a meal. In this cooking background lesson, students explore cooking utensils, recipes, songs, and literature. They go through stations that encourage dramatic play and hands-on exploration of...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Alabama Department of Archives and History
Marketing a Bad Idea: Why So Many People Joined the Klan in the 1920s
How did the Klu Klux Klan manage to gain so many members during the 1920s? Class members examine Klan documents and promotional materials to gain an understanding of the propaganda techniques used to attract members.
Curated OER
How Do You Analyze a Corporation?
Students find out how to use annual reports to analyze a corporation whose stock they may buy for the Global Stock Game. They read the investor information section, which provides detailed information about the company's products and...
Curated OER
Who Owns the World?
Students discover how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. Once students find the parent company of a product, they can buy shares of stock of the larger company
Curated OER
Lesson 1 Who Owns the World?
Students experience how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. They engage in a simulation of buying stocks.
Curated OER
An Introduction to Modern Economics
Practice reading comprehension with this informational economics worksheet. Learners read a 2-page explanation of the beginnings of modern economics and how it plays a role in society. This reading discusses natural, human and capital...
Curated OER
Are You a Super Sign Speler or Speller?
Why is spelling important? Develop your class' spelling skills. They examine examples of homonyms, heteronyms, and creative spelling. They also photograph misspellings in the real world in order to discover the importance of spelling...
Curated OER
Gems in the Market Today
A gem of a lesson! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Taking Stock in the New York Stock Exchange
Would your scholars enjoy an extra $100,000 of hypothetical cash? Have some fun with the stock market on this historical anniversary.
Curated OER
Media Babies
What is a media baby? Discuss at what age children should be exposed to electronic media. After reading an article, they identify the types of media products for infants and toddlers. Learners will predict the effects of media on the...
Curated OER
Leisure and Tourism Research- High School
In this leisure and tourism worksheet, students compile a list of the Blue Planet Aquarium's three main competitors and compare the number of yearly visitors to each attraction while comparing the attractions. They complete a post...
Curated OER
The Magic of Markets: How Trade Creates Wealth
Pupils participate in a trade simulation game. Using this experience, they discover and investigate the conditions that encourage or discourage trade among individuals. They discuss the importance of free trade to increase a country's...
Curated OER
Stock Market Math
Learners select a company that they like and using technology, in teams, they prepare a class presentation about their company. The class have the option to buy stock or choose a competitor. Each team research a company and buy...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Indiana Department of Education
Amusement of the Future
Take your class on the ride of their lives! Physical science scholars get an in-depth look at potential and kinetic energies in an amusement park-themed unit. Students research, design, and promote their own amusement parks, complete...
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