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Lesson Plan
National First Ladies' Library

Learning to Be Consumers: The Emergence of Catalogs and Advertising

For Teachers 9th - Higher Ed
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
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Lesson Plan
Curated OER

Media Awareness: the Basics of Advertising

For Teachers 7th - 12th
Learners explore marketing techniques. For this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Learners then create advertisements for products.
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Lesson Plan
Curated OER

Running an Export Business

For Teachers 11th - 12th
Learners define and give examples of importing and exporting, then analyze the role of importing and exporting on employment. They outline the basic procedures for exporting in an international market. Finally, students utilize...
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Lesson Plan
Curated OER

The Good, The Bad, The Ugly

For Teachers 6th
Sixth graders examine the causes of the stock market crash of 1929.  In this integrated math/history unit on the stock market, 6th graders study, research, and read stocks, visit a local bank, and create a PowerPoint to show the finished...
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Lesson Plan
Curated OER

Portfolio Power

For Teachers 9th - 12th
Students explore how portfolios are a marketing tool for job seeking. In this employment instructional activity, students identify parts of a professional portfolio and the importance of having one as a perspective employee.
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Lesson Plan
Curated OER

Consumer Education

For Teachers Higher Ed
Students, while examining an intense list of vocabulary terms on types of money, change and simple foods, name and state the cost of food items in supermarkets, grocery stores and flea markets with flash cards and newspaper ads.
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Worksheet
Curated OER

Problems on Factor Markets

For Students 10th - 12th
For this Problems on Factor Markets worksheet, students answer questions about various economic problems or injustices. Some answers require diagrams.
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Lesson Plan
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Curated OER

To Market

For Teachers Pre-K - K
Students examine the process of cooking a meal. In this cooking background lesson, students explore cooking utensils, recipes, songs, and literature. They go through stations that encourage dramatic play and hands-on exploration of...
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Lesson Plan
Curated OER

Marketing to Teens: Gotta Have It! Designer & Brand Names

For Teachers 8th - 11th
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
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Lesson Plan
Alabama Department of Archives and History

Marketing a Bad Idea: Why So Many People Joined the Klan in the 1920s

For Teachers 10th - 12th Standards
How did the Klu Klux Klan manage to gain so many members during the 1920s? Class members examine Klan documents and promotional materials to gain an understanding of the propaganda techniques used to attract members.
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Lesson Plan
Curated OER

How Do You Analyze a Corporation?

For Teachers 6th - 12th
Students find out how to use annual reports to analyze a corporation whose stock they may buy for the Global Stock Game. They read the investor information section, which provides detailed information about the company's products and...
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Lesson Plan
Curated OER

Who Owns the World?

For Teachers 6th - 12th
Students discover how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. Once students find the parent company of a product, they can buy shares of stock of the larger company
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Lesson Plan
Curated OER

Lesson 1 Who Owns the World?

For Teachers 7th - 12th
Students experience how to turn firsthand knowledge of common products into a useful way of choosing stocks for the Global Stock Game. They engage in a simulation of buying stocks.
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Worksheet
Curated OER

An Introduction to Modern Economics

For Students 10th - 12th
Practice reading comprehension with this informational economics worksheet. Learners read a 2-page explanation of the beginnings of modern economics and how it plays a role in society. This reading discusses natural, human and capital...
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Lesson Plan
Curated OER

Are You a Super Sign Speler or Speller?

For Teachers K - 6th
Why is spelling important? Develop your class' spelling skills. They examine examples of homonyms, heteronyms, and creative spelling. They also photograph misspellings in the real world in order to discover the importance of spelling...
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Lesson Plan
Curated OER

Gems in the Market Today

For Teachers 7th - 12th
A gem of a lesson! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
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Lesson Plan
Media Education Lab

Understanding Viral Messages

For Teachers 9th - 12th Standards
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
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Lesson Planet Article
Curated OER

Taking Stock in the New York Stock Exchange

For Teachers Pre-K - 11th
Would your scholars enjoy an extra $100,000 of hypothetical cash? Have some fun with the stock market on this historical anniversary.
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Lesson Plan
Curated OER

Media Babies

For Teachers 6th - 12th
What is a media baby? Discuss at what age children should be exposed to electronic media. After reading an article, they identify the types of media products for infants and toddlers. Learners will predict the effects of media on the...
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Worksheet
Curated OER

Leisure and Tourism Research- High School

For Students 10th - 12th
In this leisure and tourism worksheet, students compile a list of the Blue Planet Aquarium's three main competitors and compare the number of yearly visitors to each attraction while comparing the attractions. They complete a post...
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Lesson Plan
Curated OER

The Magic of Markets: How Trade Creates Wealth

For Teachers 9th - 12th
Pupils participate in a trade simulation game. Using this experience, they discover and investigate the conditions that encourage or discourage trade among individuals. They discuss the importance of free trade to increase a country's...
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Lesson Plan
Curated OER

Stock Market Math

For Teachers 7th - 9th
Learners select a company that they like and using technology, in teams, they prepare a class presentation about their company. The class have the option to buy stock or choose a competitor. Each team research a company and buy...
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Activity
Scholastic

Identifying a Target Audience

For Teachers 6th - 9th Standards
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
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Unit Plan
Indiana Department of Education

Amusement of the Future

For Teachers 6th - 8th Standards
Take your class on the ride of their lives! Physical science scholars get an in-depth look at potential and kinetic energies in an amusement park-themed unit. Students research, design, and promote their own amusement parks, complete...

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