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Handout
Centers for Disease Control and Prevention

Youth Exposure to Advertising and E-Cigarette Use

For Teachers 6th - 12th Standards
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
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Lesson Plan
Institute for Humane Education

I've Been Branded!

For Teachers 6th - 12th
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
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Lesson Plan
Texas Education Agency (TEA)

Analyzing the Sales Process

For Teachers 9th - 12th
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
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Lesson Plan
Curated OER

Stock Market Collapse

For Teachers 8th - 11th
Students examine causes of the Great Depression. In this Great Depression lesson, students visit learning centers in their classroom to understand how the Depression came to be. At each of the stations students investigate books, maps,...
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Lesson Plan
Curated OER

Will the Real Capitalism Please Stand Up?

For Teachers 9th - 12th
Students analyze descriptions from five different countries to determine which institutional components of capitalism are present and, if so, to what extent. They then place each on a continuum depending upon the number and strength of...
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Lesson Plan
Curated OER

Sugar-Coating the Facts

For Teachers 6th - 12th
Students explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
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Lesson Plan
Curated OER

If You Build It, They Will Come

For Teachers 11th - 12th
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
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Lesson Plan
Curated OER

Tiananmen Square

For Teachers 9th - 12th
Students identify and explain the Tiananmen Square incident of June 1989. Studentsl compare what it is to be an American Citizen (Democracy) vs. Chinese Citizen (Communism). Students identify and define various vocabulary terms,...
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Lesson Plan
Curated OER

And Now, A Word From Our Sponsor

For Teachers 6th - 12th
Students act as groups of event planners to invent large entertainment events, determine appropriate sponsorship categories for them, identify potential sponsors within those categories, and pitch their ideas to those companies.
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Lesson Plan
Curated OER

Watching the Watchers

For Teachers 6th - 12th
Students identify, explore, and analyze the effects of their daily exposure to advertising.
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Lesson Plan
Curated OER

Talking about Advertising

For Teachers 6th - 8th
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
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Activity
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Council for Economic Education

Morality in Markets: The Two Faces of Adam Smith

For Students 5th - 8th Standards
Economist Adam Smith supported free enterprise, he but critiqued mercantilism. These two ideas—seemingly contradictory—may be difficult for some young historians to grasp. A reading that explores these ideas guides scholars in unraveling...
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Lesson Plan
Curated OER

What is Your Future Worth?

For Teachers 5th - Higher Ed
Students use the "StocksQuest Calculator" to calculate the future value of an investment. They compare and contrast investing in the S&P 500 to CDs, T-bonds or bank accounts.
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Lesson Plan
Curated OER

Practical Marketing Skills in Travel and Tourism 1

For Teachers Higher Ed
Students investigate how to plan for market research and identify the main sources of information for the travel and tourism industry. They research and discuss the advantages and disadvantages of written questionnaires to gain market...
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Lesson Plan
Curated OER

Asset Led versus Market Led Marketing

For Teachers 10th - 12th
Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some...
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Lesson Plan
Curated OER

Practical Marketing Skills in Travel and Tourism 2

For Teachers Higher Ed
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
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Worksheet
Curated OER

Oligopoly

For Students 12th - Higher Ed
Economics can be a competitive and, at times, devious subject. Learners work through a series of four worksheets to better understand oligopoly. Each sheet includes real-world scenarios, passages to read, graphs to analyze, and short...
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Lesson Plan
Curated OER

Liberty and Security in Contemporary China

For Teachers 11th - 12th
Upper graders consider contemporary Chinese economics, political viewpoints, and government. This unit covers a span of several class periods or six days, and engages learners in a variety of skills based activities. They conduct...
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Lesson Plan
Curated OER

What is the Importance of Developing Job Skills?

For Teachers 7th - 8th
Financial literacy is the way to teach! The class works in small groups to discover the relationship between education and income level. They use their math and problem-solving skills to complete two different activities. They work out a...
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PPT
Curated OER

What Was Life Like During the 1920's?

For Teachers 11th
What a wonderful way to begin an exploration of the Great Depression. Using this colorful and interesting presentation, teachers can give students an overview of the life in the 1920's and 1930's. The pictures, quotes and poetry used in...
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Lesson Plan
Curated OER

The Business of Agriculture

For Teachers 4th - 8th
Learners explore the importance of agribusiness in the US economy. They play one game where they sort and discuss the importance of agricultural commodities. They also play the game Pit to better understand how agricultural products are...
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Lesson Plan
Curated OER

Lesson 9: Tracking Commodities

For Teachers 10th - 12th
Over the corse of a month, small groups will monitor the price of a specific energy commodity and analyze it in relation to global and domestic events. They play a trade simulation game and create infographics showing what they've...
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Lesson Plan
Media Smarts

Selling Obesity

For Teachers 7th - 10th
Learners examine health issues that are associated with our fast food culture, and the advertising of it. They begin with a snack-food survey to assess their own eating habits. Pupils are encouraged to think critically throughout the...
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Lesson Plan
Curated OER

Souper Art

For Teachers K - 6th
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...

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