Centers for Disease Control and Prevention
Youth Exposure to Advertising and E-Cigarette Use
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
Curated OER
Stock Market Collapse
Students examine causes of the Great Depression. In this Great Depression lesson, students visit learning centers in their classroom to understand how the Depression came to be. At each of the stations students investigate books, maps,...
Curated OER
Will the Real Capitalism Please Stand Up?
Students analyze descriptions from five different countries to determine which institutional components of capitalism are present and, if so, to what extent. They then place each on a continuum depending upon the number and strength of...
Curated OER
Sugar-Coating the Facts
Students explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Curated OER
Tiananmen Square
Students identify and explain the Tiananmen Square incident of June 1989.
Studentsl compare what it is to be an American Citizen (Democracy) vs.
Chinese Citizen (Communism). Students identify and define various vocabulary terms,...
Curated OER
And Now, A Word From Our Sponsor
Students act as groups of event planners to invent large entertainment events, determine appropriate sponsorship categories for them, identify potential sponsors within those categories, and pitch their ideas to those companies.
Curated OER
Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
Curated OER
Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
Council for Economic Education
Morality in Markets: The Two Faces of Adam Smith
Economist Adam Smith supported free enterprise, he but critiqued mercantilism. These two ideas—seemingly contradictory—may be difficult for some young historians to grasp. A reading that explores these ideas guides scholars in unraveling...
Curated OER
What is Your Future Worth?
Students use the "StocksQuest Calculator" to calculate the future value of an investment. They compare and contrast investing in the S&P 500 to CDs, T-bonds or bank accounts.
Curated OER
Practical Marketing Skills in Travel and Tourism 1
Students investigate how to plan for market research and identify the main sources of information for the travel and tourism industry. They research and discuss the advantages and disadvantages of written questionnaires to gain market...
Curated OER
Asset Led versus Market Led Marketing
Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some...
Curated OER
Practical Marketing Skills in Travel and Tourism 2
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
Curated OER
Oligopoly
Economics can be a competitive and, at times, devious subject. Learners work through a series of four worksheets to better understand oligopoly. Each sheet includes real-world scenarios, passages to read, graphs to analyze, and short...
Curated OER
Liberty and Security in Contemporary China
Upper graders consider contemporary Chinese economics, political viewpoints, and government. This unit covers a span of several class periods or six days, and engages learners in a variety of skills based activities. They conduct...
Curated OER
What is the Importance of Developing Job Skills?
Financial literacy is the way to teach! The class works in small groups to discover the relationship between education and income level. They use their math and problem-solving skills to complete two different activities. They work out a...
Curated OER
What Was Life Like During the 1920's?
What a wonderful way to begin an exploration of the Great Depression. Using this colorful and interesting presentation, teachers can give students an overview of the life in the 1920's and 1930's. The pictures, quotes and poetry used in...
Curated OER
The Business of Agriculture
Learners explore the importance of agribusiness in the US economy. They play one game where they sort and discuss the importance of agricultural commodities. They also play the game Pit to better understand how agricultural products are...
Curated OER
Lesson 9: Tracking Commodities
Over the corse of a month, small groups will monitor the price of a specific energy commodity and analyze it in relation to global and domestic events. They play a trade simulation game and create infographics showing what they've...
Media Smarts
Selling Obesity
Learners examine health issues that are associated with our fast food culture, and the advertising of it. They begin with a snack-food survey to assess their own eating habits. Pupils are encouraged to think critically throughout the...
Curated OER
Souper Art
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
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