Scholastic
Think it Through
What does the media tell the teenagers about using marijuana? Help class members decipher what they are being told about drug use with a lesson on editorial cartoons, subliminal messages, and critical thinking skills.
Curated OER
Humor in Business and Advertising
Introduce your students to humor in the workplace with this thorough presentation, which provides numerous examples of why humor in business is beneficial - and even profitable. A good resource for a semantics class or beginning business...
Penguin Books
A Teacher’s Guide to the Signet Classic Edition of George Orwell’s 1984
Whether you're new to using Nineteen Eighty Four in the classroom or you're an Orwell veteran, the materials in this teacher's guide are a valuable addition to your curriculum. The suggested activities prompt readers to create a newspeak...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Culture Creation vs. Culture Consumption - Finding Voice Through Digital Storytelling
Ninth graders explore the power of media in culture and Gandhi's philosophy of nonviolence. In this nonviolence and media lesson, 9th graders analyze Gandhi's nonviolent methods for social change and discuss the media's power to create...
Curated OER
Marketing A New Product
Learners design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Learners create a flyer, brochure or business card to be passed out at the New Product Fair.
Curated OER
How Advertising Works
Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
PBS
Pbs Teachers: Hearing Between the Lines
Examine the messages conveyed through popular songs about self-esteem, body image and eating disorders.