Curated OER
Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
Curated OER
Those Convincing Commercials
Second graders study commercials and determine which cereal they feel is the most nutritious.
Curated OER
Propaganda Techniques
Young scholars identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing...
Curated OER
Commercial Applications
Students identify the different types of artists needed to produce television commercials and the kinds of work they do in this Arts lesson for the high school classroom. The lesson is cross-curricular in nature and includes an example...
Curated OER
Advertising Project
Learners use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Curated OER
Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
Curated OER
Diabetes
Learners identify community cultural practices that enrich or challenge health behaviors. Students evaluate television commercials for their effects on health and initiate a survey of cultural and media influences that might affect health.
Curated OER
Fritsch - Student-Led Lesson: Vacation Commercials (I-TESL-J)The Internet TESL Journal
Students research, plan and present a commercial for a vacation spot of their choice.
Curated OER
Ad Attack!
Young scholars analyze the hidden messages of advertisements targeted to their age group.
Other
The Open Video Project
The Open Video Project offers a repository of videos and video clips that are easy to search for and download. The videos and video clips are from a wide range of sources, including U.S. government agencies, commercial entities, and...
Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for young scholars. In this instructional activity, young students will learn about online advertisements targeted to children. Young scholars will play on online game; they will...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
Curated OER
History Matters: Making Sense of Advertisements
Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...
Thinkport Education
Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
PBS
Pbs Teachers: Just Desserts
Identify advertising techniques designed to encourage children to overindulge in unhealthy foods. Explore the motives behind advertising and use your knowledge to think critically about ads all around you. Scroll down to "Just Desserts,"...
PBS
Pbs Lesson Plan (Affluenza): Advertising in Schools
Should companies be allowed to advertise in schools? For this lesson, pupils examine this question, evaluating whether corporate advertising in the school setting is appropriate. The lesson is presented uses an integrated approach,...