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Fuel for Thought
Students explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
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Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
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Facts vs. Opinions in Ads
Students develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
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Getting Under Your Skin
Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.
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The Last Resort
Students rescue the Desert Mountain resort by designing a travel brochure that bring in the tourists.
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Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
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What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health decisions and...
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Critical Consumerism
Pupils investigate the ways companies target the teenage demographic. In this advertising lesson, students discuss in focus groups what they like to buy. Pupils also complete a related worksheet.
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Theme 5: Doers and Dreamers Propaganda
Seventh graders create and perform one act scenes that use the strategies of advertising. in this propaganda study lesson, 7th graders watch a commercial and are assigned a propaganda strategy. Students plan a scene that illustrates the...
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Ads Are Everywhere
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
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Advertising
In this advertising worksheet, students answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.
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Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
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Commercial Applications
Students identify the different types of artists needed to produce television commercials and the kinds of work they do in this Arts instructional activity for the high school classroom. The instructional activity is cross-curricular in...
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Hillary Clinton's Record, Through the Looking Glass
High schoolers assess how images and words in a political ad deliver its message and stir the emotions in the general public. They research information that supports or refutes claims made in the ad as well as the credibility of the ad....
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Hoodia Hoodoo
Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
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Lesson Plan 4: Political Advertising
Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...
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Tonight's Homework - Watch Cartoons
Second graders explore various forms of media and its influence on their daily lives. Through an exploration of newspaper, commercial advertisement and audio media, they discuss the way media is used and how it can influence decision...
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Preparing for Cake Sale
Young scholars complete a series of lessons and plan recipes to make. They gather the necessary ingredients. Students follow safe procedures for food and safety hygiene to bake a cake for a cake sale. Young scholars create posters to...
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Art Changes You And the World
Learners explore advertising as a way to change their world. They use the Internet to research an energy, an environmental, and a cultural issue and create three 'world changing' pieces of advertising/artwork to express their ideas.
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Make It True
Middle schoolers examine the deceptive ads for tobacco products. They choose an ad and draws his or her own version of the ad, using facts about the dangers of smoking. Students may pardody the ad. They glue their ad and the actual ad...
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How Advertising Works
Students investigate the concept of advertising while using the context of tanning lotion. They have a class discussion using examples provided in the lesson to measure the effectiveness of advertising. Students investigate the key...
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Fire Safety Advertisement
Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...
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Listerine: False & Misleading Claims
Students examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are...
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Made for the Movies
Young scholars create a movie flyer to advertise the novel that the class has just finished reading in small groups. They search the Internet, format their flyer, select a slogan for their film, write a brief plot summary, without giving...