Duke University
Duke University: Emergence of Advertising in America: 1850 1920
This timeline includes selected events in business technology, media, marketing, and advertising for 1850-1920.
Other
U.washington: The Basics of Poster Design
An in-depth site from the University of Washington on poster design and communicating ideas through various visual media. This site covers standard posters but also contains links for creating poster with Adobe PageMaker and Microsoft...
US Census Bureau
Us Census Bureau: The Art of Persuasion: Using Census Data to Influence Others
In this lesson, students will incorporate information from the U.S. Census Bureau's QuickFacts data access tool into an advertisement for a city of their choice. They will use persuasive and advertising techniques to convince others to...
![Ontario Council for Technology Education: Food Truck Project [Pdf] Lesson Plan](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Ontario Council for Technology Education: Food Truck Project [Pdf] Lesson Plan")
Other
Ontario Council for Technology Education: Food Truck Project [Pdf]
By the end of this project, the student will demonstrate an understanding of the fundamental concepts and skills required in the planning and development of a product or service, such as a food truck, including the use of design process...
Curated OER
History Matters: Making Sense of Documents
Designed to help teachers and students make effective use of primary documents. There are well written section on how to make sense of numbers, ads, music, diaries, and more. included are interactive activities for students to help them...
Library of Congress
Loc: Television Advertising: A Brief History
Discusses the history of television advertising. Includes the following sections: "Radio Precedents," "The Single-sponsor Era," and "The Triumph of the Magazine Concept."
Council for Economic Education
Econ Ed Link: Marketplace: Real(ity) Estate
This lesson teaches students about opportunity cost through some steps of buying a house. It also shows students how advertising affects consumer decision-making.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson plan, learners explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson plan that would generate...
Other
And Now, a Word From Our Sponsors: Teacher Guide
This complete unit plan includes an overview of student activities, a number of activities for the class, complete with handouts and rubrics, and a student guide that explains what will be learned and how.
Other
Biddington's: Pop Art
Includes a definition of Pop Art, artists who contributed to the movement, and where they did so.
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Other
A Practical Guide for Developing Marketing Brochures
This site provides a guide to creating a marketing brochure. Includes information on developing the theme, objectives, copy, design, layout, audience, objectives, and design mechanics of your brochure.
Other
Milwaukee Art Museum: You Can't Sell This Thing
Introduce learners to new product trademarks, logos, packaging, and advertising. Teams of students will design and create a logo or trademark, packaging box, and poster for original products.
Other
Constructing the Past: Shaping the American Women
This article from a history periodical looks at advertising aimed at women in the 1950s. After refuting conclusions made in a study in the 1970s that claimed that women in the 1950s were little more than domestic workers in their home,...
Other
Ad Up: Internet Advertising and Marketing Terms Glossary: Definitions
Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.
Other
Help for Growing and Starting Your Small Business
"From 200+ ways to be your own boss and how to calculate your start-up costs to sample business plans and more all from Business Know-How."
ReadWriteThink
Read Write Think: Propaganda Techniques in Literature: Ads
In this online lesson, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.
PBS
Pbs News Hour Extra: Political Commercials Lesson Plan
Students will have the opportunity to analyze political commercials for truths and misconceptions, then make one of their own.
University of Arizona
University of Arizona: Preparing and Distributing Press Releases
An excellent guide from the University of Arizona on writing press releases. Gives detailed information on content and format.
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Other
Top7 business.com: More Attention Grabbing Headlines
The premise is that brainstorming is effective as is focusing on the message. Discusses the advantages of "discovering" unique advantages of product & service, & what practice produces. Explanations are clear and easy to follow.
Other
Visualistan: Us Programmatic Ad Spending Statistics and Trends
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
Independence Hall Association
U.s. History: A Consumer Economy
The booming economy of the 1920s introduced new products and ways of paying for those products. Read about the increase in the kinds of household appliances, places to buy the appliances, and the financing of all those new consumer goods.
Other
Idea book.com: Step by Step Logo
This article features a designer's experience creating three logos for client. Explains process, thinking, and rationale behind each one. Also includes client reaction.