Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks young scholars to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Media Smarts
Learning Gender Stereotypes
How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Curated OER
Consumerism
Students examine the techniques that companies use to sell their products. In this consumerism lesson students create an ad for a company and create a handcrafted butterfly.
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Curated OER
Short Story Commercials
Students read short story selections, and work with classmates to produce commercials using digital video equipment.
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Curated OER
Advertising sales
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
Curated OER
Read All About it
Learners create and publish a newspaper that reflects and explains pioneer and medieval societies. They become newspaper writers for a specific time period. They adopt a holistic approach to exploring community life in medieval and...
Curated OER
Build It With Lincoln Logs!
Students use primary sources to analyze advertisements, prices, and styles of Lincoln Logs from Carson Pirie Scott catalogs from 1952 to 1960. Students then compare modern-day toy to Lincoln Logs of the 1950s by analyzing differences in...
Curated OER
The World's Fair of 1893: A Tribute to Agriculture and Advertising
Students identify connections between agriculture, advertising, and mail order catalogues during 1890s as expressed at World's Fair of 1893. Students interpret photographic exhibit and discuss how reactions of rural fair visitors...
Curated OER
On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
Curated OER
Classroom Capers: Creating a Magazine
Fourth graders build language skills in the context of creating a classroom magzine. They participate in activities which help students communitcate ideas and information for a variety of purposes and for specific audiences using the...
Curated OER
Unit 7: Family Celebrations - Day Three: Describing Pets
English language learners examine advertisements for pets and pet shelters. Students read advertisements about pets who are living in shelters. They answer comprehension questions based on the reading before writing an original...
Institute for Humane Education
Magazine Scheme: Are We Here?
What messages are relayed through magazines? How do magazines shape ideas about people? Scholars analyze a group of magazines focused on teen girls and women. After completing reading comprehension advertisement questioning and group...
3C Skills Collaborative
Skill Twenty: Sell Successfully
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...
Curated OER
Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
Curated OER
Ad Hangover?
In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your high schoolers aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson plan from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects...
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...