Curated OER
Radio News
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
Curated OER
Newspaper Unit: Reading Lesson Plan
Work on identifying the different parts of a newspaper with your English learners. After reviewing newspaper terminology, pupils pair up and complete a scavenger hunt, looking for specific things in the newspaper and recording their...
Learning Station
Audience Appeal
In this writing worksheet, students learn that authors create books aimed at a particular audience of a certain age and interest. Learners read the names of 10 kinds of books and write the name of someone they think would enjoy it, and why.
Curated OER
Ad Targeting and Techniques
Students explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
Curated OER
PETA Pressure
High schoolers examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and...
Curated OER
Writing: Advertisements
Pupils explore these web pages to explore how to write good advertisements.
Curated OER
Census 2000: Future focus
Students recognize the importance of the census. They identify specific concerns of different population groups. They design an advertisement for Census 2000.
Curated OER
Beneath the News: Who's Doing What to Whom, and Who Cares?
Students investigate the differences between various forms of media (print, radio, TV, Internet). They determine the target audience for each and compare exposure around the world. They write a short story and share it with the class.
Curated OER
Writing: Advertisements
Students explore these web pages to explore how to write good advertisements.