Curated OER
Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and...
Curated OER
Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Texas Education Agency (TEA)
Legal Responsibilities of Financial Exchanges
Let's stock up on knowledge! With lecture and discussion, pupils explore the legal responsibilities of monetary exchange. Scholars then research laws about financial exchange in the stock market and create a poster to illustrate their...
Curated OER
Pedal Power Goes Global
Students role play as a consulting firm that has been hired to research various countries and determine if and how the Pedal Power bicycle company should sell its bicycles abroad.
Curated OER
Sugar-Coating the Facts
Students explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
College Board
Evaluating Sources: How Credible Are They?
How can learners evaluate research sources for authority, accuracy, and credibility? By completing readings, discussions, and graphic organizers, scholars learn how to properly evaluate sources to find credible information. Additionally,...
California Department of Education
What’s A Hot Job?
What jobs are the next best thing? Curious career scholars explore their options in lesson three of a five-part series. Pupils research job trends and labor statistics before discussing the factors that influence occupation trends.
ProCon
Milk
Milk: It does a body good ... or does it? Using the provided website, scholars sort through information to answer the question. They review a chart demonstrating lactose intolerance by ethnicity and region, and they also compare the...
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson plan, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Marketing A New Product
Learners design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Learners create a flyer, brochure or business card to be passed out at the New Product Fair.
Curated OER
King Cotton
Fifth graders explore the cotton plant. In this cotton lesson, 5th graders research the process of growing cotton. Students explore the economic and cultural differences in the states that grew cotton for trade and industry.
Curated OER
Businesses That Provide The Needs of Our Community
Students investigate the economy by creating a mock store in the classroom. In this business lesson, students research traditional department stores and brainstorm with their classmates as to what they could sell in their "store."...
Curated OER
Downloading Trouble
Students explore the meaning of piracy. In this technology lesson, students discuss the economic and social repercussions of DVD and CD piracy, then further their knowledge by completing on-line research on the topic. Several...
California Department of Education
What Skills Do I Need?
Get your class started down the path to a great career! The first of a six-part series of career and college lessons inspires learners to use their interests to explore career options. The activity also provides resources where...
Curated OER
Celebrate the U.S.A
Students, working in teams of four, take on the role of marketers hired to promote one state in the U.S.A. Each team researches their state in order to create a brochure highlighting its most intriguing features. Groups give a 25 minute...
Curated OER
Count On Us: Concepts and Applications of Demography
Eighth graders use the Internet to research demographics of certain areas. They use the U.S. Census Bureau's website to help them gather information. They use their data to find a solution to a hypothetical problem.
MENSA Education & Research Foundation
Media Literacy
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
Curated OER
Business Communication 1
Students examine a variety of methods that can be used to communicate information, and the process of communication. They analyze various business communication scenarios and write reports on their opinions of the situations.