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Propaganda: Common Techniques: Special Appeals: Bandwagon
A brief explanation of the propaganda technique known as bandwagon, bandwagoning, or bandwagon appeal. Also includes a few questions that people can ask themselves in order to gauge whether or not they are falling victim to this technique.
Wikimedia
Wikipedia: Bandwagon Fallacy
A short Wikipedia article explaining the logical fallacy called "the bandwagon fallacy," also known as "appeal to the people," "authority of the many," "argument by consensus," "appeal to the gallery," "appeal to popularity" or...