Curated OER
Advertisements
In this advertisements worksheet, 4th graders analyze and evaluate several advertisements for caring for cats and then design a poster that advertises the importance of a balanced diet for puppies and dogs.
Centers for Disease Control and Prevention
Centers for Disease Control: Bam! Body and Mind: Ad Decoder
This interactive site helps students notice the tricks that advertisers use to try and get them to buy their products.
Curated OER
History Matters: Making Sense of Advertisements
Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
New Zealand Ministry of Education
Nz Ministry of Education: As Far as the Eye Can See
View a variety of television advertisements analyzing visual and verbal features and how these are combined to communicate ideas. Write a coherent essay which expresses and argues a viewpoint about a chosen marketing strategy, linking...
New Zealand Ministry of Education
Nz Ministry of Education: Persuading Others
Identify the elements that make a successful TV advertisement. Identify the difference between verbal and visual features and say how they can be combined. Use the video camera to produce advertisements that show understanding of the...
Common Sense Media
Common Sense Media: Education: Advertising Detectives
Learners learn to recognize five different kinds of online ads prevalent on children's sites. They learn how to distinguish advertising content from other content on a website. Free membership required.
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, young scholars are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Council for Economic Education
Econ Ed Link: Believe It or Not?
This lesson reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...
TED Talks
Ted: Ted Ed: The Key to Media's Hidden Codes
Video that describes the types of codes that media and advertisements use to affect the way that people think, act, and feel. [6:00] Followed by a short quiz and a list of additional resources to explore.
Council for Economic Education
Econ Ed Link: Deceptive Advertising: Crossing the Line
Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson, students examine the ground rules for...
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This lesson plan will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as...
Thinkport Education
Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
Federal Trade Commission
Federal Trade Commission: Deceptive Auto Scams Infographic
Infographic explores deceptive car ads and how to avoid getting scammed.
PBS
Pbs Lesson Plan (Affluenza): Advertising in Schools
Should companies be allowed to advertise in schools? For this lesson, pupils examine this question, evaluating whether corporate advertising in the school setting is appropriate. The lesson is presented uses an integrated approach,...
PBS
Pbs Lesson Plan (Affluenza): Be an Adbuster
Through an integrated approach from PBS, students examine the messages conveyed in print advertisements. Using parody, students are asked to alter the message of an ad to present a different or opposite point of view. Lesson may be more...