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Lesson Plan
Curated OER

Understanding the Newspaper

For Teachers 3rd - 6th
Students examine newspapers and identify the elements included in them.  After discussing newspapers, they conduct a scavenger hunt to identify the paper's elements such as headlines, bylines, and illustrations.
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Organizer
Curated OER

Wanted

For Students 3rd - 5th
In this language arts worksheet, students are provided a template for which to write a "Wanted" ad. Students complete their own writing and provide a picture/illustration to accompany what they have written.
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Lesson Plan
Curated OER

Car Adverts: Tell It Like It is

For Teachers 6th - 12th
Young scholars explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the...
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Lesson Plan
Curated OER

Shopping Bag Challenge

For Teachers 5th - 12th
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
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Lesson Plan
Curated OER

Represent Yourself

For Teachers 4th - 7th
Students reflect on their strengths, to foster postive self-awareness and self-esteem. They discuss what the purpose of an adertisement is. What can an ad communicate? Students create an ad of themselves that reflects their own...
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Lesson Plan
Curated OER

The Family That Endured An Historical View of African-American Families As Seen Through American Literature and Art

For Teachers 4th - 6th
Students identify racial stereotypes in advertisements from the past and survey their sources and implications. They compare advertisements from the past with those of today using similar approaches and create an original advertisement...
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Lesson Plan
Curated OER

Hillary Clinton's Voting Record Distorted

For Teachers 9th - 12th
Learners examine how political advertisements can be used to deliver messages and stir emotions. Using a political ad from the 2006 Senate election, students generate questions based on the claims in the ads. They research information to...
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Lesson Plan
Curated OER

John McCain's Tax Stand Misrepresented

For Teachers 9th - 12th
Students examine how political advertisements can be misleading. Using a political ad against tax reform, students generate questions based on the claims in the ads. They research information to support or refute the claims in the ad and...
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Lesson Plan
Curated OER

Advertisements

For Teachers 9th - 12th
Students compare aspects of daily life from the mid-19th century with those of today to contrast life then and now. They study newspaper advertisements for housing and clothing from then and now and create and illustrate their own...
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Lesson Plan
Curated OER

Working With Job Ads

For Teachers 9th - 12th
Students examine abbreviations in newspaper advertisements. In groups, they cut out any unfamiliar abbreviations they come across. Once this is completed, they research the qualifications and education needed to hold the careers...
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Lesson Plan
Curated OER

Persuasive Advertisement For A Novel

For Teachers 6th
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
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Lesson Plan
Curated OER

The Media and You

For Teachers 7th
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
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Lesson Plan
Curated OER

Selling Solutions

For Teachers 4th - 8th
Students identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Students utilize technology to create a final project....
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Lesson Plan
Curated OER

Character Education Poster

For Teachers 4th - 6th
Learners participate in a class discussion about what makes a poster promote a message. They explore topics from character education and make a poster to define and promote a desirable character trait.
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Lesson Plan
Curated OER

Fish food Comercials

For Teachers 5th
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Lesson Plan
Curated OER

Apartment Hunting

For Teachers 9th - 12th
Pupils use apartment classified ads to match abbreviations with their correct term. They practice using superlatives and comparatives when looking at apartments. They complete a worksheet to end the lesson.
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Lesson Plan
Curated OER

Selling Spelling

For Teachers 3rd - 5th
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
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Lesson Plan
Curated OER

Convince Me!

For Teachers 6th - 8th
Middle schoolers analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and...
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Lesson Plan
Curated OER

Word Picture - Communicating Visually

For Teachers 7th - 12th
Students examine how words and visual images are used to influence people. They choose a word to illustrate using both lettering and visual images. They present their work and it is critiqued by a peer review.
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Lesson Plan
Curated OER

GENDER STEREOTYPES AND ADVERTISEMENTS

For Teachers 4th - 6th
Young scholars identify gender stereotypes in advertisements.
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Lesson Plan
Curated OER

Sold! Ageless Water

For Teachers 3rd - 8th
Students read "Tuck Everlasting" by Natalie Babbitt. They create an advertisement for the spring water described in the story.
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Lesson Plan
Curated OER

Facts vs. Opinions in Ads

For Teachers 6th - 8th
Students develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
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Lesson Plan
Curated OER

Getting Under Your Skin

For Teachers 6th - 12th
Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.
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Worksheet
Curated OER

Ads Are Everywhere

For Students 5th - 6th
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.