Curated OER
Hoodia Hoodoo
Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
Curated OER
Lesson Plan 4: Political Advertising
Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...
Curated OER
Fire Safety Advertisement
Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...
Curated OER
Listerine: False & Misleading Claims
Students examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are...
Curated OER
Hannah Montana: You're So Vain, You Probably Think This Zit is About You"
Students watch an episode of the Disney Channel series, "Hannah Montana". After viewing the episode, they discuss their own definition of beauty. They answer questions related to how companies advertise their products and discuss how...
Curated OER
North Carolina State Beverage
Fourth graders demonstrate that milk is the state beverage by creating their own "Got-Milk?" advertisement. They list all the foods that contain milk on Inspiration via the SmartBoard and find advertisement templates, colors, fonts,...
Curated OER
Sing It To Me
Students raise public awareness of a specified organization. They discuss their favorite jingles slogans or sayings associated with a company. In groups, students create and perform an advertisement for the entire class. Students...
Curated OER
Behind the Ad: The Process of Producing a Political Commerical
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
Curated OER
Constructing a Newsletter
High schoolers brainstorm names for a class newsletter. They perform the job of journalists by interviewing, writing paragraphs, and editing. Students scan photographs, add appropriate graphics and look for errors in the final copy.
Curated OER
Presidential Election 2004: Analyzing the Attack Ads
Students view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.
Curated OER
Consumerism and the Consumer Society
Students read an article titled "How Much Is Enough?" by Alan Durning. They work in small groups to summarize the author's main point for each paragraph and then identify and discuss further questions they may have in response to the...
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Eleventh graders analyze the cultural and social aspects of the 1950s. Using primary source documents, they work together to determine what society was like. They use that information to write an essay about how their information...
Curated OER
Advertisements/ Propaganda
Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.
Curated OER
Creating an Advertisement
Learners discuss the benefits of using alternative fuels. They work together to create a one-page advertisment listing these benefits. They share their ad with the class.
Curated OER
To Arms!: Recruitment of Civil War Officers
Students read and compare two Civil War recruitment advertisements from different years in the war. They decide how people's feelings about the war may have changed over the years by examining the tone of the advertisements.
Curated OER
Advertisements
Students access a variety of resources on the Internet regarding advertising and identifying intended messages conveyed through the media. They play interactive games, view video clips, read guidelines, and explore a student-created...
Curated OER
See How They Run
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
Curated OER
Toy Planet
Young scholars design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
Curated OER
An Ad for an Element
Students prepare an ad for an element, including properties and uses, in an attention getting format such as that used in the advertising business.
Curated OER
Ad Attack!
Young scholars analyze the hidden messages of advertisements targeted to their age group.
Read Works
Read Works: Passages: Don't Buy a Ford Ever Again, Ca. 1960
[Free Registration/Login Required] Students read an advertisement and some background information and answer questions about comprehension, persuasive techniques, vocabulary, author's purpose, and more. Links to a paired text and paired...
Education Development Center
Education Development Center, Inc.: Tv411: Reading the Fine Print
An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
Media Smarts
Media Smarts: Looking at Food Advertising Lesson
MediaSmarts provides digital and media literacy lessons for learners. In this lesson plan, young students will learn about the importance of spokescharacters for companies. Then learners will create own jingles and spokescharacters for...