Curated OER
The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
Curated OER
Group Presentation Project
Students teach class by creating a presentation and activity for a section of the chapter on Marketing Plans and Market Segmentation. They work cooperatively in groups on different sections of the textbook chapter and use PowerPoint to...
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson plan, learners explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson plan that would generate...
Palo Alto Software
Bplans.com: The Complete Guide to Business Planning
This interactive site allows you to find a business similar to yours. View its plan, and download and edit it to fit your business.
Other
Business Town: Sample Marketing Plan for Small Businesses
A great sample of a marketing plan. Includes a video and an accompanying article. This is Part 1 of a 9-part series. [1:22]
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.