Curated OER
Media Awareness: the Basics of Advertising
Learners explore marketing techniques. For this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Learners then create advertisements for products.
Other
Business Town: Point of Purchase Displays Will Dramatically Improve Your Sales
A common price-off promotional technique is point-of-purchase promotions. This site tells you all about this type of marketing. Includes a video and an accompanying article. [4:36]