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Business plans.org: Demographics
This page offers links to many resources needed for demographic studies, including population studies, consumer demographics, U.S. Census data files, a reference tool to the world's population literature, World Wide Web visitor...
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Market Research: Brand Positioning
An excellent definition of product/brand positions with a helpful graphic of positioning.
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Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
Curated OER
Bized.com: Market Segmentation
This site, which is provided for by Bized.com, gives a definition and explanation of the bases of segmentation.