Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
Other
Univ. Of Mississippi: The Language of Advertising Claims
Univ. of Mississippi essay outlining the various claims made by advertising and including lots of examples. The author also addresses the mistaken ideas that many students and teachers have about their own immunity to advertising.