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Unit Plan
Curated OER

Advertising and Healthy Decisions

For Teachers 9th - 12th
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
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Lesson Plan
Curated OER

Franklin D. Roosevelt

For Teachers 4th - 6th
Discuss the life of Franklin D. Roosevelt. This story, called "Franklin D. Roosevelt" by Laura Hamilton Waxman, is used to explore comprehension skills. Some of these skills include identifying prefixes and suffixes, making comparisons,...
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Lesson Plan
Creative Visions Foundation

Studying Documentaries Like a Writer - Looking For Persuasive Techniques

For Teachers 6th - 12th Standards
Revisit the documentaries viewed in the previous instructional activity in this series in order to take a look at the persuasive techniques employed by the documentary creators. Small groups watch the films a second time, taking notes on...
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Lesson Plan
Curated OER

How Advertisers Persuade

For Teachers 7th - 8th
This plan centers around the article "How Advertisers Persuade," although it is not included in the instructional activity itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their...
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Lesson Plan
Curated OER

Refugees at Center Stage

For Teachers 9th - 12th
What is an advocate? Help high schoolers understand the issues forcing refugees to leave their home country. After gaining some information on the subject, high schoolers create a dynamic presentation and persuasive essay encouraging...
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Lesson Plan
Curated OER

Propaganda

For Teachers 9th - 12th Standards
How does word choice affect the reading of a text? Compare two headlines that were written about the same event. Is one biased? Discuss how word choice often reveals the author's feelings about a topic. Then look at different techniques...
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Lesson Plan
Curated OER

Creative Convincing

For Teachers 3rd - 5th
Young writers will love examining  Click, Clack, Moo: Cows that Type for examples of good persuasive writing. Generally, when we write persuasive pieces, there are common words we use. Encourage your writers to identify these words and...
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Lesson Plan
Curated OER

Persuasive Techniques in Advertising and Make Your Own Advertisement

For Teachers 7th - 10th
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
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Lesson Plan
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Curated OER

Critical Consumerism

For Teachers 11th - Higher Ed
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
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Lesson Plan
Curated OER

Truth in Advertising

For Teachers 6th - 10th
Does propaganda exist in popular media? Explore the concept of propaganda in this media education lesson. Middle schoolers examine persuasive techniques used in commercials. They then create commercials that feature truthful information.
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Lesson Plan
Curated OER

Pictures and Slogans Persuade an Audience

For Teachers 5th - 8th
Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...
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Lesson Plan
Curated OER

I'm Convinced!

For Teachers 6th - 8th
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
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Lesson Plan
Curated OER

Historical Witness: Social Messaging

For Teachers 7th - 9th
Students examine the persuasive techniques of leaders. In this propaganda lesson, students discover the practices that Louis XIV and Caligula used to persuade others. Students watch "The Merchants of Cool" and discuss propaganda used...
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Lesson Plan
Curated OER

Writing A Speech Lesson Plan

For Teachers 3rd - 6th
Students write persuasive speeches. In this speech lesson, students discuss the attributes of persuasive speeches and then write their own persuasive speeches regarding topics of their choosing.
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Lesson Plan
Curated OER

Buckets of Bucks for World Hunger

For Teachers K - 2nd
Students participate in a nonprofit organization activity for hunger outreach problems. In this service project lesson plan, students practice counting coins, complete a service project for a hunger outreach, discuss nutrition and...
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Lesson Plan
Curated OER

Philanthropy in Literature

For Teachers 4th - 5th
Students research philanthropy in three genres: a play, a fable, and a parable. Students read an Aesop fable and answer questions in groups. Students complete steps in two worksheets from 'The Good San Franciscan' and 'Someone Should.'...
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Lesson Plan
Curated OER

Smiles Change the World

For Teachers K - 2nd
Students develop speaking and listening skills while evaluating a list. In this consensus lesson, students define consensus and discuss how it might be used at recess. After students understand how consensus works, students review and...
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Lesson Plan
Curated OER

"I Don't Pay Attention to Advertisements? (At least I don't think so?)"

For Teachers 6th
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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Lesson Plan
Curated OER

Advertising

For Teachers 8th - 9th
In this advertising worksheet, students answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.