Curated OER
Pitching Patriotism
Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
Other
Mpg: Analyzing an Ad
Explains why it's difficult for any ad to make an impression. Then offers numerous questions to use to review ad/brochure to determine if print piece is effective. Addresses copy and design from these perspectives.
Other
Top7 business.com: More Attention Grabbing Headlines
The premise is that brainstorming is effective as is focusing on the message. Discusses the advantages of "discovering" unique advantages of product & service, & what practice produces. Explanations are clear and easy to follow.
Other
Mr. Fire: The 21 Most Powerful Copywriting Rules of All Time
Tips range from basic - such as write simply and create "riveting" headline - to sophisticated, such as believable deadlines, get excited, remove risk, and so on.