Curated OER
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they...
PBS
Pbs Online News Hour: Going Negative
A February 2000 Online NewsHour discussion of "negative" campaigning. A good way to learn about how negative campaigning has been used in elections.
PBS
Pbs News Hour: Historical Negativity
An Online News Hour which discusses "negative" political campaigning from a historical perspective.
PBS
Pbs Online News Hour: Does Anybody Care?
An October 1996 Online NewsHour program considers the possible impact of "negative" campaign ads. A good debate on this issue.