Biz Move
Biz Move: Writing Advertising Ads
Comprehensive overview of how to write ad copy. Includes formula AIDA & explains differences between classified ads & display ads. Includes "assignments" & offers practice tips. Provides good & bad examples of each type...
Other
Mr. Fire: The 21 Most Powerful Copywriting Rules of All Time
Tips range from basic - such as write simply and create "riveting" headline - to sophisticated, such as believable deadlines, get excited, remove risk, and so on.