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Writing Effective Leads
Do you know your news elements? Can you spot the most important one? This site helps you spot different kinds of leads, and which news element they emphasize. Includes an exercise for use in your own classroom.
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Beginning Reporting: The News Lead Part 1
You have exactly 3 seconds to interest your reader in reading all your story. No pressure, right? Reporter Jim Hall offers some observations on writing effective leads on this page.