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E Content: Social Media Is Mass Media
Discusses the shift in thinking about social media as mainly user-generated media to one where social media is seen as a form of mass media, one where companies and marketers control much of the content. (Published: Mar. 14, 2013)
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Chief Marketer: Is Social Media the New Mass Media?
Discusses the evolution of major social media sites such as Facebook and Twitter from their humble beginnings. Then looks at the user experience of marketing on social media sites as it appeared in 2010. Much of the marketing was poorly...