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The University of Wales: Semiotics for Beginners
Click on Denotation, Connotation, and Myth. A discourse in the use of "denotation" and "connotation" as they refer to semiotics and cultural myths.
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Streeter: Semiotics and Advertising
A slide show that offers a good study of connotation and how it refers to semiotics. Symbols are not the things they represent. L.11-12.5b Nuance