![Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article")
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Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)