Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
Anne Frank: Propaganda
Students discover techniques that are used to spread propaganda. They define what propaganda is and how it can be used in both a positive and negative manner. They produce an ad campaign for product.
American Geosciences Institute
American Geosciences Institute: Earth Science Week: A Paste With Taste
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
![Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article")
Other
Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)