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Mpg: Analyzing an Ad
Explains why it's difficult for any ad to make an impression. Then offers numerous questions to use to review ad/brochure to determine if print piece is effective. Addresses copy and design from these perspectives.
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Ideabook.com: 5 Principles of Good Design
Ideabook.com shows why good design is important & how to approach project conceptually. Reminders that design is focused, is geared to target audience--not the designer, & that to be accepted by audience, designer must believe in...