Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...
Curated OER
DTP: Redesigning a Product Package
Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...
Curated OER
From the Store to the Shopper
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
Curated OER
Preserving Paradise
Students read an online article to study about the death of Joan Root. They research endangered ecosystems around the world and design ad campaigns to create public awareness.
Encyclopedia Britannica
Presidential Electability
There are specific constitutional requirements that candidates must meet to become president of the United States. In addition, there are societal opinions that affect a candidate's electability. Class members examine historical...
National Woman's History Museum
Shirley Chisholm, Unbossed and Unbought
An engaging resource introduces young historians to Shirley Chisholm, the woman, the Black congresswoman, the activist, and the candidate for President in 1972. Class members study primary sources, watch a video of her announcing her run...
Encyclopedia Britannica
Presidential Qualifications
Can anyone grow up to be president of the United States? As part of their study of the 2020 election, groups research the constitutional requirements to become president. The class then brainstorms a list of qualifications beyond those...
Curated OER
Presidential Campaigning
Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...
Curated OER
Public vs. Private
Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
Curated OER
HEALTHY EATING
Students devise their own scheme for encouraging healthy eating and discuss health eating. They prepare a talk for younger students from the government to promote healthy eating.
Curated OER
Political Advertisements
Students are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...
Curated OER
T-shirts for Change
Can school children change the world? With a social or environmental issue in mind, 5th graders use what they know about advertising media to make t-shirts that have something to say. They research the issue they'd like to focus on,...
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
Great Schools
My First Presidential Election
Register, establish a platform, make campaign speeches, and design campaign advertisements with a study of presidential elections. Young citizens engage in various activities that mimic the election process.
Beyond Benign
The Green Zine
It's time for your class to advertise what they've learned! The culminating lesson in the 24-part series asks scholars to use their newfound chemistry knowledge to create advertisements. Their magazine advertisements describe the health...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a instructional activity that focuses on the history and ubiquity of...
Curated OER
The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...
Curated OER
Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
Curated OER
Personal Ads
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
Curated OER
Stop the Bus: Confronting Our Assumptions About Muslims in America
Students explore Virginia Interfaith Center's A More Perfect Union "Misunderstanding" Ad Campaign, view two episodes of PBS America at a Crossroads series, examine historical context of colonialism and geo-political tensions in Middle...
Curated OER
Finding the Tipping Point
Students read The Tipping Point and apply its arguments to the high school. For this textual analysis lesson, students research their school to categorize their classmates according to the text. Students develop an ad campaign for the...
Curated OER
Online Lesson Political Parties, Platforms, and Planks
Students explore historical political parties and their platforms. After studying the origins and functions of political parties, students create their own platform to address current issues. In groups, students design an ad campaign...