Curated OER
Coca -- Cola Unveils New Global Ad Strategy
In this English learning exercise, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10...
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A Virtual Adventure In Australia
Students create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Teen Smoking: Designing a School Anti-Smoking Publicity Campaign
Students review the human respiratory system and the effects on the human body. In this design lesson plan students brainstorm and create a prototype then present it to the class.
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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Sports Survey
In this sports survey instructional activity, students respond to 16 open-ended and multiple choice questions regarding sports and advertising.
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Promoting Nebraska
Students engage in a lesson plan about the promotion of Nebraska as a state to visit and live in. They conduct research using the internet about the state and then work in teams to create a multimedia advertising campaign for the state...
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What the Tijuana Estuary Does For You
Students discover what the estuaries do for the environment. In pairs, they create an advertising campaign to educate others in their local area about the benefits of estuaries. They share their poster with the class and possibly the...
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Bird Bulletins
Students, in groups, create a survey to investigate how much their community knows about birds. They graph their findings using a bar graph. Using the data collected, they develop an advertising campaign to increase community awareness...
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Clearing the Smoke About Cigarettes
Students explore the many causes and effects of cigarette smoking in order to create anti-smoking campaigns geared towards other students.
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Don't Type To Strangers
Young scholars create Web advertisements to protect young people from online predators. For homework, they write letters pitching their ads and analyzing their effect. They discuss their own use of the Internet and how to protect young...
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Oil + Water + Students= Knowledge
Middle schoolers create advertising with the intent of protecting wildlife. In this service learning lesson plan, students craft advertisements and write persuasive essays regarding the protection of wildlife.
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The Coffee and Conservation Connection
Students explore the connection between low cost coffee and wildlife conservation. Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
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US Geography: The Midwest
Students investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They make...
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Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
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Comparing Canadian and U.S. Political Systems and Political Campaigns
Students interpret historical evidence presented in primary and secondary resources. In this political systems instructional activity, students conduct research to compare and contrast the forms of government in the ...
ELT-Connect
Happy Valentine's Day
Shelves filled with heart-shaped boxes of chocolates. Bouquets of red roses. Racks of romantic cards. Stores are preparing for Valentine's Day. Has the holiday become too commercialized? That is the question asked by a lesson designed...
Caucus 101
Linkage Institutions: Interest Groups: Option A
How are elections really run and won? Learn about special interest groups, super PACs, and lobbyists with an engaging activity about the caucus process. Young voters research specific interest groups and analyze their part in previous...
Curated OER
1984
In this novel analysis worksheet, students use the various sections with online links to complete activities about the novel 1984. Students explore domestic surveillance, the U.S. Patriot Act, online privacy, advertising, doublespeak,...
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Government Lesson Plan: Lesson Plan 4
Pupils analyze how interest groups present their viewpoint to the public. They assess how media can influence public opinion by closely examining a political ad from the 1964 presidential election.
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Made You Look
High schoolers spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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Saving Face
Students research the allegations of unfair or illegal business practices of various corporations, then create media campaigns that seek to improve the companies' images.
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health instructional activity, 5th graders analyze magazine or television...
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Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
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Death and Taxes
Students explore the "death tax" and analyze statistical information about how the government taxes dead people. They research sources to determine the validity of a anti-tax group campaign and John McCain's claims about taxes. ...