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Hershey and Advertising
Students examine Hershey advertising history. In this marketing activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Consumerism Scavenger Hunt
In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
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Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
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How Does Advertising Affect You?
Students understand what advertisements are trying to do and how they do it
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Branding and Marketing Religion
Young scholars explore religious worship. In this marketing religion instructional activity, students examine their own religious beliefs and practices as they investigate religious outreach practices.
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Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
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Advertising
Students critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of the...
National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
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Advertising
Young scholars explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate and...
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Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
Google
Friends: Create a Company
Create a company, advertise it, and hope it grows. The seventh of eight parts in the Google CS First Friends unit challenges future business leaders to apply computer coding to create an advertisement for a company. After pairs come up...
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Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson plan, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Group Advertising Project Using iMovie
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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Advertising and Consumerism of the 1920's
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history instructional activity, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to...
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Create and Market Your Product
Learners work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
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Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
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