Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
Curated OER
Pop Shop 4 - Shopkeeping
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
Curated OER
Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. For this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
Curated OER
Psychographics
This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...
Curated OER
Product Persuasion
Learners examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
The Selling of the Taj Mahal or Osaka Castle
Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.
Curated OER
Creating the Goods
Students market goods or services to one another. In this media awareness lesson, students use propaganda techniques to create commercials for goods or services of their choice.
Curated OER
Hoodia Hoodoo
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
Advertising and Emotions
In this advertising instructional activity, students are given an emotion or feeling then asked to fill in a chart based on advertising strategies.
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Workforce Solutions
Egg-streme Sports
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
Curated OER
Making Minerals Marketable Data Sheet
In this minerals learning exercise, students investigate a mineral by doing research, they complete a mineral information sheet and they develop an advertising poster for the mineral.
Curated OER
Action, Please!
Students create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Students wrap the lesson up by writing newspaper articles, creating public service announcements, and...
Curated OER
The Market System and Consumerism
Pupils examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
Curated OER
Advertising
Students listen to a guest speaker about the different types of advertising. Using research materials, they discover the laws about copyrighting material. They visit foreign websites to view their advertising and discuss how it is...
Curated OER
Behind the Ad: The Process of Producing a Political Commerical
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Students examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Curated OER
On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
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