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Prescriptions for Disaster?
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
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The Giant Pandas
Students recognize that pandas are endangered. In this panda lesson, students research and create a pamphlet about pandas. Students create a 30 second advertisement. Students participate in problem solving for solutions to the...
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Making Minerals Marketable Data Sheet
In this minerals worksheet, students investigate a mineral by doing research, they complete a mineral information sheet and they develop an advertising poster for the mineral.
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WWII: The War Effort at Home
Students explore the different ads used by the military. They use media reports and the internet to research the war effort at home during World War II.
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THE TRAVELS OF BABAR: An Adventure in Scale:Saving the Elephants and Other Endangered Animals
Students comprehend the concept and causes of extinction and endangerment. They identify extinct and endangered animals. Students coordinate a plan to help endangered animals through a poster and letter writing campaign.
Syracuse University
World War II
During World War II propaganda was as important to the war effort as the soldiers in the field. Scholars consider how the government communicated messages of patriotism with propaganda by examining pieces from World War II. Then, they...
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Nutrition 3: Got Broccoli?
Students discover why the human body needs food in order to survive. In groups, they analyze advertising for the foods they eat the most and try to identify the nutritional value of them as well. They complete a worksheet showing them...
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Quests for Better Health
Students use the Internet to investigate a health quest that is assigned to them. In this investigative lesson students research insights about the human body, evaluate and apply the information to create a chart, puzzle or design...
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Teens Buckle Each Other Up
Learners explore teen driving habits. In this health journalism lesson, students read the USA Today article titled "Teens Buckle Each Other Up", respond to discussion questions regarding the article, and complete an activity based on the...
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A New Political Party
High schoolers participate in a Political Spectrum Analysis, then align themselves with other students with similar scores. In groups, they develop political parties, policies, philosophies, and organize political campaigns.
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Staying Safe on the Job
Students share their opinions about the rights and responsibilities of employees, businesses and the government in maintaining a safe work environment. They prepare arguments supporting their assigned positions concerning workplace...
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Inventive Thinking - Future Inventions
Young scholars create marketing campaigns. In this technology skills instructional activity, students keep a log as they build prototypes of their inventions. Young scholars then script and record video commercials to sell the prototypes.
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Chewing Gum: Stop the Drop
Students design a campaign to deter local people from dropping their gum. They discover how gum pollutions affects people at a local level. They make a list of other pollutants and write ways to combat the pollution.
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Census 2000: Future focus
Students recognize the importance of the census. They identify specific concerns of different population groups. They design an advertisement for Census 2000.
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Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Students analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
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Amendment Process
Eighth graders examine the current amendments and discuss any change they would like to make. With a partner, they develop a proposal and an advertisement to redo at least two amendments. They also compare and contrast the amendments...
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The President: Politician in Chieft
Students explore the role of the U.S. President and the media coverage in presidential elections. They discuss what it means to be informed, the issues they consider most important, and reflect on what they learned from their interviews....
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Don't Even Start!
Students research teen smoking and present a PowerPoint presentation, which be their personal anti-smoking campaign for their peers.
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Practical Marketing Skills in Travel and Tourism 2
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
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Reading Non-Fiction: Persuasive Language
In this persuasive text worksheet, students read an excerpt from an advertising leaflet and identify the persuasive words and phrases used in the text. Students then read the text about a Greenpeace campaign to identify emotive language.
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Empowered Barbie
Students access prior knowledge of vocabulary on feminism and psychoanalytic theory, and gender schema. For this Empowered Barbie lesson, students recreate a Barbie doll. Students write a reflection on how they changed...
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Plan Your Unexpected Journey
Leave your hobbit hole and start an adventure with J. R. R. Tolkien's timeless tale of dwarves, dragons, and hobbits.
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The Debates
Students brainstorm a list of information that voters should know about candidates. In groups, they research their side of an argument in preperation for a debate. After observing media coverage, they compare and contrast the candidates...
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A Likely and Unlikely Match: Frida and Diego
Delve into the fascinating relationship between Frida Kahlo and Diego Rivera using this resource. Learners discuss the lives of these famous artists, and talk about the ways Frida Kahlo incorporated elements of this tumultuous...