+
Worksheet
Curated OER

Breaking News English: Anti-McDonald's McDavids Beat Goliath

For Students 5th - 10th
In this English worksheet, students read "Anti-McDonald's McDavids Beat Goliath," and then respond to 8 multiple choice, 27 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
+
Lesson Plan
Curated OER

From the Store to the Shopper

For Teachers 10th - Higher Ed
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
+
Lesson Plan
Curated OER

Lesson Plan on Wants and Needs

For Teachers 1st
First graders examine and discuss the difference between what they need to live and what they want. They examine pictures from magazines and newspaper ads, distinguishing between whether they are wants or needs.
+
Lesson Plan
Curated OER

Changing the World: Social Entrepreneurs Part One

For Teachers 8th - 10th
Students analyze the purpose of a social entrepreneur. In this entrepreneurship lesson, students create a "help wanted" advertisement and graphic organizer to provide information on how a social entrepreneur seeks long-term change by...
+
Lesson Plan
Curated OER

Spreadsheet Budget Project

For Teachers 8th
Eighth graders record all the food they eat for one week, compute the costs for all of this food, and display the different categories on a spreadsheet and then convert to a chart.
+
Lesson Plan
Curated OER

Grocery Shopping

For Teachers 10th - 12th
Students apply budgeting and shopping strategies. They study consumer shopping skills and guidelines to be a better shopper by comparing stores, comparing prices and unit pricing, brands, using coupons and not being fooled with...
+
Lesson Plan
Curated OER

Share Your Bread

For Teachers K - 2nd
Students understand how they can participate to help people in need. In this tzedakah lesson, students organize a charity collection of food, coats, toys, or canned good. Students present information about their drive in groups of two...
+
Lesson Plan
Curated OER

Good Snack,Smart Snack

For Teachers 2nd
Second graders pretend to be company managers who design and advertise healthy snacks to sell.
+
Lesson Plan
Curated OER

Foodways

For Teachers 4th
Fourth graders discuss where food is obtained and list their favorite items. They research recipes to discover their ingredients. They investigate the advertising and cost of food and prepare menus from earlier eras.
+
Lesson Plan
Curated OER

World Hunger

For Teachers K - 2nd
Students discover the benefits of balanced nutrition. For this service learning lesson, students read Beatrice's Goat and create a poster featuring the Heifer International Project.
+
Lesson Plan
Curated OER

Caffeine and Nicotine

For Teachers 9th - 12th
High schoolers research the effects of caffeine and nicotine online.
+
Lesson Plan
Curated OER

Logo Design Basics: Your Name Here

For Teachers 1st - 6th
Students become familiar with the fundamentals of graphic design to develop a logo. In this logo design lesson, students generate their own two logos using their own name and a personal hobby as inspiration. Students select their...
+
Lesson Plan
Curated OER

The True "Cost of Cool!"

For Teachers 8th
Eighth graders study hidden environmental costs in things we buy.  In this consumerism lesson students watch a video about consumerism and analyze advertisements in teen magazines. 
+
Lesson Plan
Curated OER

Objective Versus Subjective

For Teachers 10th - 12th
Young scholars examine the difference between subjective and objective statements, newscasts, and media. They discover that subjective is opinion based and objective is fact based.
+
Lesson Plan
Curated OER

Development of a Nutritional Snack

For Teachers 9th - 12th
Students develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information, developing...
+
Lesson Plan
Curated OER

Consumerism - Grocery Shopping

For Teachers 9th - 12th
High schoolers watch a video on how marketers plan their strategies in supermarkets. In groups, they are given a set amount of money and asked to go through a grocery store simulation with a list. After the simulation, they discuss the...
+
Lesson Plan
Curated OER

A Siouan Village

For Teachers 4th
Fourth graders examine the artifacts obtained from an excavated Siouan village site. They make inferences about the people who once lived there based on the artifacts and complete a Research Team Report.
+
Lesson Plan
Curated OER

That's Dope - Part 1

For Teachers 9th - 12th
Students investigate drugs in sports. In this performance enhancing drugs lesson, students discuss the uses for steroids in medicine and sports. Students utilize the web to play a steroid related game, view media clips of their favorite...
+
Lesson Plan
Curated OER

Land of Milk and Honey: Propaganda and the Colonies

For Teachers 4th
Fourth graders explore the concept of propaganda. In this colonial settlement lesson plan, 4th graders examine primary resources pertaining to the settlement of North Carolina by colonists. They write a persuasive journal entry...
+
Handout
Thinkport Education

Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing

For Students 9th - 10th
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
+
Activity
Thinkport Education

Thinkport: Designing a Healthier, Happier Meal: Communicate Your Results

For Students 9th - 10th
Create an advertisement for your newly created healthy fast food children's meal.
+
Activity
Thinkport Education

Thinkport: Designing a Healthier, Happier Meal: Explore Possibilities: Biology

For Students 9th - 10th
Analyze a children's meal from a local fast food restaurant to confirm or deny the presence of fat, protein, simple carbohydrates (sugar) and complex carbohydrates (starch).
+
Article
Curated OER

Kids Health: A Guide to Eating for Sports

For Students 9th - 10th
Television ads and magazines are littered with new sports drinks and supplements that claim to enhance performance for athletes. Are these claims proven to be true or just cunning marketing schemes? This article delves into the hype and...
+
Lesson Plan
PBS

Pbs: Scientific American Frontiers: Teaching Gude: Healthy Choices

For Teachers 9th - 10th
Through this activity, high school students keep track of what they eat everyday and compare their nutrient intake with the minimum requirements for good health.