Curated OER
Political Advertisements
Students are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...
Curated OER
Who Is Family? Analyzing Family Photos
Learners examine families through photography. In this interdisciplinary lesson plan, students examine photographs of families and discuss the attributes of families. Learners select family photographs to analyze in writing.
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
College Board
2007 AP® English Language and Composition Free-Response Questions
Looking to stretch the minds of your scholars? The 2007 AP® English Language and Composition Free-Response
Questions offer readers the opportunity to respond to reading at a higher level than many other high school resources. Writers...
Radford University
Corn and Popcorn
Have a popping good time. Using probability and statistics skills, learners determine which type of popcorn to buy based on the percentage of kernels popped. After analyzing corn and popcorn sales to make a prediction of future sales,...
Curated OER
Getting to Know the Candidates: Analyzing Their Campaign Ads
Students examine the role of advertising in presidential campaigns. They analyze one candidate's advertising campaign ads for elements such as major issues, positivity, negativity, facts, and opinions.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
Curated OER
Media Messages
Learners analyze advertisements and decide what message is being conveyed. In this media lesson, students analyze drawings from a tall tale. Learners view drawings from the book Johnny Appleseed and discuss the colors of the drawings and...
Curated OER
The First World War
Students examine the process and effects of World War I on different segments of the population, beyond the political, diplomatic and military framework of the war. They analyze the memoirs of soldiers, read poetry of the time, and...
Curated OER
Colonial Broadsides and the American Revolution
Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
ReadWriteThink
Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson focused on identifying dystopian...
Curated OER
Surviving AIDS
Enhance your middle and high schoolers' research skills with this lesson. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a newspaper...
Curated OER
Quality Control at Kality Krunchers Dill Pickle Factory
In a hypothetical scenario, food chemists use titration to concoct a brine solution for producing the crunchiest pickles. They also analyze store-bought pickle juices. In addition to reinforcing titration techniques, the lesson requires...
Curated OER
Eastside Literacy Reading Lesson - Fact or Opinion
Analyze critical thinking skills that involve the ability to distinguish between fact and opinion through self-reflection. Higher education students will collect a newspaper article, advertisement, magazine article, tabloid article,...
Roy Rosenzweig Center for History and New Media
Differences Among Colonial Regions
Classes look at and analyze primary source images to explore the differences between the colonial regions during the Revolutionary era. They break into groups to tackle each region and then present their findings to the class. A final...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
The True "Cost of Cool!"
Eighth graders study hidden environmental costs in things we buy. In this consumerism lesson students watch a video about consumerism and analyze advertisements in teen magazines.
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising instructional activity, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives...
Curated OER
Convince Me!
Students analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and discuss...