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Lesson Plan
C-SPAN

Evaluating Historical Presidential Campaign Ads

For Teachers 6th - 12th Standards
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
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Lesson Plan
Media Smarts

Advertising All Around Us

For Teachers 5th - 6th Standards
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
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Lesson Plan
Ohio Department of Education

Observe Then Infer

For Teachers 6th
To develop their skill at drawing inferences from observations, sixth graders rotate through six stations, conduct a series of experiments, make observations, and draw inference from what they observe.
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Lesson Plan
Curated OER

Cool Commercials Critique

For Teachers 9th - 12th
Young scholars investigate advertising by critiquing commercials in class.  In this media lesson plan, students view several commercials on their computers while completing a worksheet which helps them critique the ads.  Young scholars...
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Lesson Plan
Curated OER

Understanding "Me", the Product

For Teachers 8th - 12th
Young scholars examine ways to market themselves.  In this career skills lesson students analyze different advertisements, complete a worksheet and answer questions. 
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Lesson Plan
Curated OER

Reading Comprehension

For Teachers 11th
Eleventh graders analyze an advertisement. In this advertisement analysis lesson, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
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Lesson Plan
Curated OER

Listerine: Miracle Liquid or Product in Search of a Purpose?

For Teachers 9th - 12th
Pupils analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. Students...
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Lesson Plan
Curated OER

Media Literacy Unit - Part 4

For Teachers 7th
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
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Lesson Plan
Curated OER

Personal Ads

For Teachers 6th - 12th
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
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Lesson Plan
Curated OER

The Media and You

For Teachers 7th
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
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Lesson Plan
Curated OER

Critical Viewer Activity

For Teachers 6th - 12th
Young scholars practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Young scholars discover how advertisers use re-imaging to manipulate photographs and discuss how they can...
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Lesson Plan
Curated OER

Media Awareness: Helping a Product Cross the Finish Line

For Teachers 5th - 8th
Students develop critical thinking skills to understand and create advertisements.  In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Lesson Plan
Curated OER

Does the Decimal Point Really Make a Difference?

For Teachers 4th
Fourth graders study the decimal dilemma and discover major math mistakes in the real world with cheeseburgers advertised for .99 cents each or colas for .89 cents each.
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Lesson Plan
Curated OER

Bias, Prejudice and Propaganda

For Teachers 12th
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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Lesson Plan
Curated OER

A Healthy Body Image

For Teachers 5th
Fifth graders discuss what is meant by body image. In groups, they view a variety of magazine advertisements and identify how it encourages them to buy a specific product. To end the lesson, they group the people in the ads as either...
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Lesson Plan
Curated OER

Nutrition (Weight Management)

For Teachers 7th
Seventh graders explore nutrition and the effect it has by participating in class discussions.  In this diet and exercise lesson, 7th graders analyze print advertisements and discuss how unrealistic their expectations are and how false...
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Lesson Plan
Curated OER

Hershey and Advertising

For Teachers 11th - 12th
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Lesson Plan
Curated OER

Ad Awareness from Admongo.gov

For Teachers 4th - 7th
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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Lesson Plan
Curated OER

Creating Student Advertising

For Teachers 9th - 12th
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Lesson Plan
Curated OER

Propaganda Techniques

For Teachers 6th
Sixth graders locate examples of persuasive writing. In this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...
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Lesson Plan
Curated OER

Kids Are Consumers Too

For Teachers 4th - 8th
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Lesson Plan
Curated OER

Mathematical Magazines

For Teachers 2nd - 6th
Students classify and tabulate the type of advertisements found in a collection of magazines. Determination is made on what percent of the total number of ads each type represents. They present their results orally and in a graph.
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Lesson Plan
Curated OER

Print Advertising: Past and Present

For Teachers 12th
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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Lesson Plan
Curated OER

A Comparison of Indentured Servants and Slaves

For Teachers 6th
Sixth graders examine and compare the lives of slaves and indentured servants using primary sources and the historical fiction books, "Molly Bannaky and Barefoot." They analyze and compare advertisements for runaway slaves. Students...