C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Ohio Department of Education
Observe Then Infer
To develop their skill at drawing inferences from observations, sixth graders rotate through six stations, conduct a series of experiments, make observations, and draw inference from what they observe.
Curated OER
Cool Commercials Critique
Young scholars investigate advertising by critiquing commercials in class. In this media lesson plan, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Young scholars...
Curated OER
Understanding "Me", the Product
Young scholars examine ways to market themselves. In this career skills lesson students analyze different advertisements, complete a worksheet and answer questions.
Curated OER
Reading Comprehension
Eleventh graders analyze an advertisement. In this advertisement analysis lesson, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
Curated OER
Listerine: Miracle Liquid or Product in Search of a Purpose?
Pupils analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. Students...
Curated OER
Media Literacy Unit - Part 4
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and their...
Curated OER
Personal Ads
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
Curated OER
The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
Curated OER
Critical Viewer Activity
Young scholars practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Young scholars discover how advertisers use re-imaging to manipulate photographs and discuss how they can...
Curated OER
Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
Curated OER
Does the Decimal Point Really Make a Difference?
Fourth graders study the decimal dilemma and discover major math mistakes in the real world with cheeseburgers advertised for .99 cents each or colas for .89 cents each.
Curated OER
Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
Curated OER
A Healthy Body Image
Fifth graders discuss what is meant by body image. In groups, they view a variety of magazine advertisements and identify how it encourages them to buy a specific product. To end the lesson, they group the people in the ads as either...
Curated OER
Nutrition (Weight Management)
Seventh graders explore nutrition and the effect it has by participating in class discussions. In this diet and exercise lesson, 7th graders analyze print advertisements and discuss how unrealistic their expectations are and how false...
Curated OER
Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Curated OER
Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
Curated OER
Propaganda Techniques
Sixth graders locate examples of persuasive writing. In this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
Mathematical Magazines
Students classify and tabulate the type of advertisements found in a collection of magazines. Determination is made on what percent of the total number of ads each type represents. They present their results orally and in a graph.
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
A Comparison of Indentured Servants and Slaves
Sixth graders examine and compare the lives of slaves and indentured servants using primary sources and the historical fiction books, "Molly Bannaky and Barefoot." They analyze and compare advertisements for runaway slaves. Students...