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World War II: Causes and Consequences
Tenth graders examine Hitler's occupation of Europe and the Allies' efforts to fight it. In this World War II lesson, 10th graders examine how World War II changed American society, especially for women. Students analyze a print ad...
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The American Revolution
Eleventh graders read and analyze document based questions about the American Revolution. In this American History lesson, 11th graders analyze documents and pictures.
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What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Classified Cues
Students analyze classified advertisements to make inferences about who wrote the ad and who may find the ad appealing. They write their own classified ads based on what they have learned.
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What Do You Say... Psa Part One
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
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Figurative Language
Twelfth graders examine personification and alliteration in various reading selections. They read magazine articles, brochures, and advertisements, identify the examples of personification and alliteration, and create a business name...
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Human Sexuality Unit
Eighth graders determine how mass media influences human sexuality by looking at advertisements for their sexual content and how the ads affect their decision making. After evaluating the advertisements in a PowerPoint presentation they...
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PETA Pressure
Students examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and participate...
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The Art Of Persuasion
Students engage in a lesson that focuses upon the use of persuasive speech. They conduct research into the famous sayings used by sideshow owners and performers from the Old West. Students then create advertisements for shows that could...
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The Flatmates Episodes 76 & 77: Writing an Advert
Young scholars analyze and write their own advertisements. In this media lesson plan, students study vocabulary and make predictions as they complete worksheets and activities based on advertising.
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The 1828 Campaign of Andrew Jackson: Issues in the Election of 1828 and Beyond
Students research the campaign and election issues of Andrew Jackson. In this presidential election lesson, students research the campaign of 1828. Students then list the important issues. Students discuss the political advertisements in...
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Carter’s Approach to Facing the Energy Crisis
Students examine President Carter's stance on the energy crisis of the 1970s. In this energy crisis lesson, students analyze primary sources that feature the crisis during Carter's term. Students script and produce advertisements to...
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The Home Front - "Food Will Win The War"
High schoolers define and identify propaganda. They analyze the multiple sides of an issue (problem resolution skills), then discuss the racial environment of Alabama during World War I. They reate a poster reflecting the concerns of the...
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Alliterations Allowed
Fourth graders recognize and create alliterative language in both literary and commercial use. In this language arts lesson, 4th graders analyze pieces of poetry and focus on the use of imagery, personification, and figures of speech.
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The Art of Persuasion
Students analyze images using several perspectives or entry points. They create images and develop accompanying texts that support a specific purpose or function. Students assess the effectiveness of collected images and those of their...
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Amnesty: More Than a Word
Students explain how the use of certain emotive terms affects voter's perceptions. Students assess how word choice by political parties can changes our thinking on a subject. After viewing ads by the two political parties, students...
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Charolotte Perkins Gilman's "The Yellow Wall-paper" - the "New Woman"
Students analyze the life of American middle to upper-class women in the mid- to late-nineteenth century and early twentieth century. In this women's suffrage lesson plan, students visit the given links in the lesson plan to analyze the...
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Personal Stories and Primary Sources: Conversations with Elders
Students learn from their elders. In this oral and social histories lesson, students analyze primary sources to develop an understanding of the America in which their grandparents grew up. Students conduct interviews with elders in...
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Grade 9 - Personal Development (Healthy Living)
Ninth graders analyze lifestyle factors that affect health and demonstrate an awareness of key lifestyle practices associated with prevention of disease.
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Getting Under Your Skin
Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.
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The Home Front - "Use It Up, Wear It Out, Make It Do Or Do Without!"
Students examine documents that explore U.S. government advertisements from the WWII era that encouraged people to grow victory gardens, recycle and conserve resources as part of the war effort. They discuss propaganda and design their...
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Samples and Stats
Students explore different methods of taking surveys and conducting polls and examine these methods for bias. They design and administer a sample survey, analyze the data and present their findings to the class.
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Voting Isn't Enough
Students compare and contrast their perceptions of politicians and leaders, analyze the consequences of negative public perceptions of politicians, and develop solutions to the problems caused by negative attitudes toward politics.
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Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.