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Effective Communication: Listening, Speaking, Writing, Interpreting
Help young learners become active listeners and strong public speakers with a set of activities that range from paraphrasing, to discussions, and self-reflection. Additionally, the lessons address social media skills and non-verbal...
Curated OER
Asset Led versus Market Led Marketing
Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some...
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Farming: It's a Fact
What does it take to work in agribusiness? Conduct and explorative investigation which describes where our food dollars go, who makes money on what we buy, and jobs related to agriculture. The class plays an interactive game, analyzes a...
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The Four P's of Marketing
Students explore how product, price, place and promotion play key roles in the marketing mix.
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Algebra I Project: Make Your Own Business
Students explore the concept of algebra in real world situations. In this economics lesson, students design, plan, run, and evaluate a small business. Students will create a product, market the product, and try to make a profit.
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Drawing and Painting Business/ Logo Design
High schoolers create business logos using drawing and painting software. They do this to promote a real or fictitious product.
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FACS:Puppet Factory (Mktg)
Learners explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
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Running of the Bulls
Students examine what might be in store for Wall Street following the NASDAQ's 547.57 point plunge on Tuesday, April 4, 2000. They evaluate how they might manage a heavily laden high-tech portfolio before deciding how to invest in the...
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Alicia Keys, Songs in A Minor
Students watch a video about Alicia Keys and discuss the business side of her career. Groups role-play producers for her new album taking on the responsibility for all aspects, including budgets, contracts, song production, and advertising.
Workforce Solutions
Egg-streme Sports
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
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What Drives the Stock Prices?
Students see that earnings drive stock prices. More importantly, students look for earnings growth from the continuing operations of a business.
Workforce Solutions
Egg-streme Sports
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
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What is the Dow?
Young scholars study about the most widely reported stock market indicator by the news media, the Dow or DJIA, short for Dow Jones Industrial Average. They complete a table that divides these 30 companies into different industry groups.
California Department of Education
What Skills Do I Need?
Get your class started down the path to a great career! The first of a six-part series of career and college lessons inspires learners to use their interests to explore career options. The activity also provides resources where...
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THE BUSINESS OF CLEAN AIR
Learners determine that air pollution control is caused by a combination of market incentives and government regulation. They realize that businesses exist to make profits for their owners and that governments make rules for individuals...
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Marketing a Child Care Service
Students explore the concepts of marketing (product, promotion, price, place) through the process of promoting themselves as child care providers. They explain the four P's of Marketing and how they are used in business and in society....
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Contestable Markets
Students make inquiry into the concept of contestable markets. The lesson plan focuses upon theory and the intention is to encourage students to move to analysis or evaluation of the market. The lesson plan helps to reinforce the skills...
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Contestable Markets
Students examine the issue of contestable markets. They investigate the low cost airlines industry and evaluate how far the market exhibits the characteristics of a contestable market.
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The Artist As Entrepreneur: Getting Down To Business - Next Steps
Students create a business plan that could be developed for their current body of art work. They carefully analyze how their art work could be expanded and identify the types of training they need to expand their work into marketable areas.
Student Handouts
A Society in Transition
Cover the 1980s in your class with a brief informational text and seven related questions. The one-page reading passage includes general information about jobs and skills, population patterns, and the AIDS epidemic.
Balanced Assessment
Bagels or Donuts
Explore business problems through mathematical analysis. The task has individuals write and graph a linear system to determine the best business model. They use their models to answer a series of questions that help to make a conclusion.
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
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Entrepreneurship
Give your class a copy of USA TOday to read through and find articles about companies that offer goods or services. They create a graphic organizer and list the business, product, want or need fulfilled of the companies found in the USA...
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Dow And Jones: Wizards of Wall Street
Students view a documentary on Mr. Dow and Mr. Jones. The Dow-Jones Industrial Average is the most commonly used economic indicator in American finance. After viewing, students discuss what they saw and complete a timeline to chart stock...