Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
![Writing Fix: Responding to Comarison/contrast: Unusual Smear Campaigns [Pdf] Lesson Plan](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Writing Fix: Responding to Comarison/contrast: Unusual Smear Campaigns [Pdf] Lesson Plan")
Writing Fix
Writing Fix: Responding to Comarison/contrast: Unusual Smear Campaigns [Pdf]
In this PDF instructional activity, students unpack two opposite concepts by creating an imaginary "Smear Campaign," pretending the two concepts are opposing each other in election. Students may create print, radio, or television ads to...
PBS
The 30 Second Candidate: Historical Timeline 1964
Here, read about and watch some of the famous campaigns ads produced and presented during the 1964 Presidential campaign.
Other
Aef: Rallying a Nation: American Red Cross Advertising During World War I
The American Red Cross launched a multi-faceted advertising campaign in World War I to raise the funds necessary to deliver its services. See the different modes of advertising and read about the Red Cross' success.
Museum of the Moving Image
Museum of the Moving Image: Admaker, Obama vs. Mc Cain: "Fundamentals" (2008)
A lesson plan to accompany two interactive activities. In the first activity, learners must convert a political ad for Barack Obama into one that promotes John McCain. The second activity has them create their own campaign ad. The ads...
Museum of the Moving Image
Museum of the Moving Image: The Living Room Candidate
Campaign ads changed the course of presidential elections when introduced in 1952. By examining ads from the elections of 1952 and 1988, learners will understand the historical issues specific to that time period and themes common to...
Museum of the Moving Image
Museum of the Moving Image: 1964 Johnson vs. Goldwater
"Vote for President Johnson on November 3. The Stakes Are Too High for You to Stay at Home"."In Your Heart You Know He's Right". View presidential campaign advertisement from the 1964election. Includes video clips, information about...
Museum of the Moving Image
Museum of the Moving Image: 1952 Eisenhower vs. Stevenson
"It's Time for a Change"."You Never Had It So Good". View presidential campaign advertisement from the 1952election. Includes video clips, information about thecandidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1960 Kennedy vs. Nixon
View presidential campaign advertisement from the 1960 election with the slogans "Kennedy: Leadership for the '60s" and "Nixon-Lodge: They Understand What Peace Demands". Includes video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 1968 Nixon vs. Humphrey vs. Wallace
View presidential campaign advertisement from the 1968 election that included the slogans "Vote Like Your Whole World Depended on It" and "Humphrey-Muskie, Two You Can Trust". Features video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 1976 Carter vs. Ford
View presidential campaign advertisement from the 1976 election that included the slogans "Leadership for a Change" and "He's Making Us Proud Again". Features video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1980 Reagan vs. Carter vs. Anderson
"Are you better off today than you were four years ago?"View presidential campaign advertisement from the 1980electionthat included the slogans"The Time Is Now for Strong Leadership" and "Re-Elect President Carter on November 4"....
Museum of the Moving Image
Museum of the Moving Image: 1984 Reagan vs. Mondale
View presidential campaign advertisement from the 1984 election that included the slogans "America Is Back" and "Fighting for Your Future". Features video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1988 Bush vs. Dukakis
View presidential campaign advertisement from the 1988 election that included the slogans "Experienced Leadership for America's Future" and "The Best America Is Yet to Come". Features video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 1992 Clinton vs. Bush vs. Perot
View presidential campaign advertisement from the 1992 election that included the slogans "For People, For a Change" and "Commander-in-Chief". Includes video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1996 Clinton vs. Dole
View presidential campaign advertisement from the 1996 election that included the slogans "Building a Bridge to the 21st Century" and A Better Man for a Better America". Features video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 2000 Bush vs. Gore
The 2000 presidential election was the closest in American history. View presidential campaign advertisement that included the slogans "A Fresh Start" and "Prosperity for America's Families". Features video clips, information about the...
Museum of the Moving Image
Museum of the Moving Image: 2004 Bush vs. Kerry
View presidential campaign advertisement from the 2004 election that included the slogans "Steady Leadership in Times of Change" and "Stronger at Home, Respected in the World". Features video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 2008 Obama vs. Mc Cain
View presidential campaign advertisement from the 2008 election that included the slogans "Change We Can Believe In" and "Country First". Features video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 2012 Obama vs. Romney
View presidential campaign advertisement from the 2012 election. Features video clips, information about the candidates, and election results.
Duke University
Ad* Access: Brief History of Ww Ii Advertising Campaigns
This site from Duke University tells of the massive advertising campaign that the United States launched to help finance the war.
Cyberbee
Cyberbee: Election Lessons
These Election Lessons contain a variety of activities to use in your classroom, including a history of campaign buttons. Many of the links use primary sources from the Library of Congress.
American Geosciences Institute
American Geosciences Institute: Earth Science Week: A Paste With Taste
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.