Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This lesson plan will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as...
PBS
Pbs Online News Hour: Does Anybody Care?
An October 1996 Online NewsHour program considers the possible impact of "negative" campaign ads. A good debate on this issue.
CNN
Cnn: Can Bush Win by Going "Positive?"
This is an article questioning whether or not a politician can still win his office without running negative campaed ign ads. (August 2000)
Other
Inside Office: 10 Steps to Advertising Success
This site details 10 steps, as identified by Brian Moore, to finding success with your advertising campaign.
Biz Move
Biz Move: How to Evaluate Your Advertising Results
Did you get the results you want from your ad campaign? This article tells you how to find out!It discusses planning for results, tests for immediate response ads, testing attitude advertising and more.
AdLit
Ad lit.org: How Parents Can Be Advocates for Their Children
Parents are often the best educational advocates for their children, especially children with a learning disability. The Coordinated Campaign for Learning Disabilities (CCLD) has developed the following tips to help parents champion...
CNN
Cnn: All Politics: Candidates
Although the advertisement reads that the "free" two and a half minutes given to each candidate in the 1996 Presidential election will be soundbite free, in actuality the two and a half minute speeches are lengthy sound bites.
PBS
Pbs News Hour Extra: Political Commercials Lesson Plan
Students will have the opportunity to analyze political commercials for truths and misconceptions, then make one of their own.
AdLit
Ad lit.org: Reading Discussion Guide: Paper Towns by John Green
Quentin Jacobsen has spent a lifetime loving the magnificently adventurous Margo Roth Spiegelman from afar. So when she cracks open a window and climbs back into his life - dressed like a ninja and summoning him for an ingenious campaign...
University of Nebraska Omaha
University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
Other
Ontario Council for Technology Education: Food Truck Project [Pdf]
By the end of this project, the student will demonstrate an understanding of the fundamental concepts and skills required in the planning and development of a product or service, such as a food truck, including the use of design process...
Other
Dover Adult Learning Center: Pick Your Candidate [Pdf]
This document from the Dover Adult Learning Center is a nice resource for any beginners in the political decision-making process. Provides links to material to help decipher ads, candidate speeches, rhetorical tricks, campaign issues,...
Then Again
Then Again: Web Chron: Emperor Wu Ti
An account of the emperor Wu-ti of the Han Dynasty. Includes his military campaigns, bureaucracy, and Confucian thought.
Curated OER
Educational Technology Clearinghouse: Maps Etc: England, Ad 626
A map of England and Wales in AD 626 at the beginning of the campaign against West Saxons by the Northumbrian King Eadwine (Edwin). The map is color-coded to show the kingdoms under the influence of North Humberland, the territory of...
Curated OER
Early Marlboro Man Cowboy Ad
National Public Radio documents the rise of the Marlboro Man, "the icon that helped to transform Marlboro from the lowliest of brands in Philip Morris' stable of cigarettes into the company's prize money winner." Interesting views of the...
Curated OER
1973 Marlboro Ad
National Public Radio documents the rise of the Marlboro Man, "the icon that helped to transform Marlboro from the lowliest of brands in Philip Morris' stable of cigarettes into the company's prize money winner." Interesting views of the...
Other
For Many, One: Don't Fuss, Mother, This Isn't So Fast.
Over the course of the 1920s, flappers became "modern young women." Trace the transformation by reading a series of ads from an ad campaign and seeing how even music changed minds.
TED Talks
Ted: Ted Ed: Do the Green Thing
Andy Hobsbawm shares a fresh ad campaign about going green- and some of the fringe benefits. [3:56]
Other
T. Skinner Business Education: Desktop Publishing
Are you looking for desktop publishing resources? Tonya Skinner is a business educator who has compiled resources to enrich the business classroom. Resources include: lesson plans, activities, and desktop publishing links.