Curated OER
Closer To the Ground Lesson 2: Providing a Helping Hand
Students examine how businesses and corporations contribute or sponsor activities for the common good. They read annual reports of major corporations to determine how they contribute to focused activities for the common good.
Curated OER
Marketing A New Product
Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.
Curated OER
Make a Statement
Fifth graders make a statement about their position on the Revolutionary War using various means of expression. One half of students remain loyal to England and the other half want a revolution for independence. They express themselves...
Curated OER
Bank On It! Worksheet Cinco de Mayo
In this Cinco de May worksheet, students read a passage about the celebration of Cinco de Mayo in the United States. Students fill in ten missing words to make the text understandable. The words will be of the student's own choice; there...
Curated OER
Bank on It! Cinco De Mayo Activity
In this Cinco De Mayo worksheet, student fill in blanks to complete a paragraph, using words from a word bank at the top of the worksheet. Worksheet contains links to additional activities.
ReadWriteThink
Read Write Think: Critical Media Literacy: Commercial Advertising
In this lesson, students will examine mass media critically and become aware of how much advertising is around them. They will realize the impact media has on social equality, what people buy, and on culture.
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...
Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
ReadWriteThink
Read Write Think: June 8, 2007: Commercial Ice Cream Is First Sold in the u.s. In
A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.
University of Missouri
Exploring Constitutional Conflicts: Government Regulation of Commercial Speech
Explore the issue of commercial speech -- think Joe Camel, the Marlboro Man -- which is speech that proposes an economic transaction. Is it covered by the First Amendment?
South Carolina Educational Television
Know It All: Careers in Advertising
Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising.
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...
PBS
Pbs News Hour Extra: Political Commercials Lesson Plan
Students will have the opportunity to analyze political commercials for truths and misconceptions, then make one of their own.
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
Museum of the Moving Image
Museum of the Moving Image: Living Room Candidate (Campaign Ads)
Online exhibition of presidential campaign ads, 1952-2008, organized by election year, theme, and political issue. Audio/video presentations of ads can be viewed alongside written transcripts, making Living Room Candidate particularly...
Duke University
Duke University Libraries: Digital Collections: Ad Views
A record of the times as well as of vintage brands, AdViews provides access to commercials created during the postwar period, 1950s through 1980s.
Department of Defense
Do Dea: Digital Photography: Module 4: Document/catalyst [Pdf]
In this fourth module of a course on Digital Photography, students learn about training for a career in photography and different types of photography specializations. They look at several types in more depth, including commercial,...
Smithsonian Institution
Nat'l Portrait Gallery: Ballyhoo! Posters as Portraiture: Greatest Show on Earth
See a poster advertising The Greatest Show on Earth and read text explaining why the poster was so important to advertising the circus.
Alabama Learning Exchange
Alex: Commercial Elections
This is a hands-on, technology-based U.S. Government lesson in which students will view a series of political television advertisements from the 1950s-2000. Students vote on which presidential candidate has the best commercial after each...
Cyberbee
Cyber Bee: Campaign Advertising
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
PBS
Pbs Lesson Plan (Affluenza): Advertising in Schools
Should companies be allowed to advertise in schools? In this lesson plan, students examine this question, evaluating whether corporate advertising in the school setting is appropriate. The lesson plan is presented uses an integrated...
PBS
Pbs: The :30 Second Candidate
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
Curated OER
History Matters: Making Sense of Advertisements
Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.