Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
ESOL Competencies: Consumer Education
It is so important for your adult English language learners to know how to maintain their household and find the appropriate service providers when needed. Instead of using a phone book (which is rare these days), reference the internet...
Curated OER
Facts vs. Opinions in Ads
Young scholars develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
Curated OER
Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Students examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...
Curated OER
What Does Advertising Say About Smoking?
Young scholars examine tobacco advertisements. In this smoking advertisements lesson plan, students read old magazine or newspaper ads to determine their purpose and influence. Young scholars also discuss how to make...
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in...
Curated OER
All The Bell & Whistles
Young adults are so eager to get that first cell phone. And, cell phones have so many cool extras! Learners conduct real-life research to determine which cell phone carrier offers the best deals on things like wall paper, ringtones, and...
Curated OER
Cell Phone Interview
Are there benefits to comparison shopping? Yes, even with cell phones. It's important to know which carrier is best and why. Learners interview a family member about his choice in cell phone carriers, and compare that person's choice to...
Curated OER
Dream Phone of Basic Phone?
Learning to be a savvy shopper can make or break the bank. Upper graders research five different cell phone carriers to see if they'll have enough money in their imaginary budget for a dream phone or a basic phone. They create either a...
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Curated OER
Calculating Simple Interest
Interest can be both a best friend and an enemy...show your learners how it can manifest through this set of 10 word problems. For each, they calculate time, principle, interest, or rate and choose an answer from multiple choice...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
"He Shoots, He Scores": Alcohol Advertising and Sports
Young scholars explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Southern Poverty Law Center
Choosing Reliable Sources
It is more important than ever that 21st-century learners develop the skills they need to become savvy consumers of media. Young learners locate and identify reliable sources of information with a helpful media lesson.
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
Curated OER
Hidden Messages: The Growth of Product Placement
Students identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
Curated OER
Shopping Smarter
Students read a book about money and smart shopping to learn about debt, advertising, and the use of credit cards. For this consumer math lesson, students read the book The Kids' Money Book and discuss economic concepts. Students...
Curated OER
The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
Curated OER
Consumerism Scavenger Hunt
Students explore consumerism. For this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Students discuss information collected and conflicting answers to various questions.