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Handout
Saylor Academy

Persuasive Techniques

For Students 9th - 12th Standards
Want to safeguard your students against peer pressure? Teach them all about rhetorical appeals, common attack methods, and various argument tones with a reference sheet on persuasive techniques.
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Unit Plan
Department of Education (Ireland)

Understanding Influences

For Teachers 6th - 12th
"Understanding Influences," a richly detailed, carefully scaffolded unit, asks middle and high school scholars to examine how internal and external factors like friends, media, and society influence their attitudes and behaviors.  
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Lesson Plan
Curated OER

Advertising – Does it Affect Our Purchasing Descisions?

For Teachers 9th - 12th
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
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Lesson Plan
Curated OER

Kids Are Consumers Too

For Teachers 4th - 8th
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Lesson Plan
Curated OER

A Thanksgiving Language Lesson!

For Teachers 6th
Sixth graders, in groups, create restaurants, menus, and advertisements to attract Thanksgiving Day customers.
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Lesson Plan
Curated OER

Huddle up with a Character based Economic Plan to help Community Friends

For Teachers 3rd - 5th
Students complete Perseverance, Courage, and Caring lessons from Get into the Game: Beyond Winning to properly prepare students for cooperative group learning and create a class climate conducive for a successful unit. They create a...
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Lesson Plan
Curated OER

To Market to Market

For Teachers 4th
Fourth graders research a product and participate in an integrated simulation of a free market economy where students will create, buy and sell a good or service. In completing this activity, 4th graders understand the concepts and...
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Lesson Plan
Curated OER

The Raid on Raters

For Teachers 6th - 12th
Students read and discuss the article "Hollywood Rethinks its Rating Process." They discuss their views on the rating system. Students work in small groups to role play a "headhunting" company to find applicants for a new and improved...
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Lesson Plan
Curated OER

The Apprentice: A Study of Business and Technical Writing

For Teachers 6th - 8th
Middle schoolers explore business practices by creating a portfolio in class. In this business writing lesson, students identify the causes for a businesses success and failure before deciding on a business they would like to create....
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Lesson Plan
Curated OER

Once Upon A Time...

For Teachers 2nd - 3rd
Students discuss elements of fairy tales, examine selected piece of Robert Harris' art, and compose fairy tales based on what they see and imagine. Students then view homes in Harris' artwork collection, create home in which they would...
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Lesson Plan
Curated OER

Targets

For Teachers 6th - 12th
Students evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
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Lesson Plan
Curated OER

Shades of Meaning

For Teachers 4th - 12th
Learners use words with similar meanings to analyze implied meanings. In this word connotation lesson, the teacher introduces the activity by asking students whether a new product should be advertised as "newfangled" or "cutting-edge." ...
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Lesson Plan
Curated OER

Kidding Around In The 1980s

For Teachers 3rd - 5th
Students examine pop culture of the 1980s.  In this historical time period lesson, students view a Smurfs cartoon from the 1980s and discuss its similarities and differences to cartoons today.  Students work in groups to examine an...
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Lesson Plan
Curated OER

Media Awareness: Key Concepts in Advertising

For Teachers 5th - 8th
Students examine the basic concepts of advertising.  In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective.  Students evaluate...
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Worksheet
Curated OER

Real Life Challenge

For Students 7th - 9th
In this career activity, students complete one of the listed projects on the sheet. They create a menu for one day and calculate the total cost for a day's worth of food. Students also design a career brochure to educate others about...
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Lesson Plan
Curated OER

Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Lesson Plan
Curated OER

Personal Ads

For Teachers 6th - 12th
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
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Lesson Plan
Curated OER

Gender Bias in Advertising

For Teachers 6th - 8th
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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Lesson Plan
Curated OER

Critical Viewer Activity

For Teachers 6th - 12th
Young scholars practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Young scholars discover how advertisers use re-imaging to manipulate photographs and discuss how they can...
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Lesson Plan
Curated OER

Dogfighting Unit Lesson Five--The Media and Propaganda

For Teachers 6th - 12th
Young scholars consider the implications of dogfighting. In this character education lesson, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
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Lesson Plan
Curated OER

Using Pictures and Slogans to Persuade an Audience!

For Teachers 6th - 8th
Pupils discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
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Lesson Plan
Curated OER

The Media and You

For Teachers 7th
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
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Lesson Plan
Curated OER

Persuasive Tactics in Media

For Teachers 7th - 9th
Learners present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics activity, students discuss methods of persuasion used in various advertisements.  The teacher leads and gives examples of each...
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Lesson Plan
Curated OER

Persuasive Writing

For Teachers 4th
Fourth graders study persuasive advertisements.