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Advertising's Hidden Messages
Students explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
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Writing: Advertisements
Students explore these web pages to explore how to write good advertisements.
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"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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Advertisements
Students compare aspects of daily life from the mid-19th century with those of today to contrast life then and now. They study newspaper advertisements for housing and clothing from then and now and create and illustrate their own...
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Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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Adjectives and Advertisements
For this adjectives in advertisements worksheet, student complete 1 short answer and 2 fill in the blank activities that challenge them to use descriptive language.
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Create a Book About Your Town
Students explore how to create books about their towns. They read and discuss Katy and the Big Snow to identify how it relates to their community. They identify environmental print and its importance in early readers. They create books...
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Creating a Digital Newspaper
Students create a digital newspaper. In this digital newspaper lesson, students review the sections of a newspaper and brainstorm ideas for their paper. Students complete a schools news report, student interview, opinion page, sports...
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It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
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Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Ad Creation
Students create an advertisement. In this writing instructional activity, students discuss how to create an ad for a product. Students write an ad for a cereal.
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Advertising Adjectives
Students create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in their marketing...
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Buying, Selling, and Trading in Antebellum South Carolina
Students research the role of general stores in the development of communities. In this South Carolina history lesson, students study the economic development of early U.S. communities. Students write essays and create advertisements...
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Creating Stage Designs that Reflect
Students identify and research cultural, historical, and symbolic clues in dramatic texts. They demonstrate knowledge of research sources.
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Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
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Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
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Looks Good Enough to Eat
Young scholars examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food...
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It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
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Colonial Broadsides and the American Revolution
Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...
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Saturday Market by Patricia Grossman
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
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Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Rave Reviews
A fun instructional activity that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers....
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Surviving AIDS
Enhance your middle and high schoolers' research skills with this lesson. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a newspaper...