Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Chymist
Esters: An Introduction to Organic Chemistry Reactions
Scratch and sniff an introduction to organic chemical reactions. A creative lesson has individuals study the esters commonly used in scratch-and-sniff stickers and advertisements. Following the lab procedure, scholars create the organic...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
"He Shoots, He Scores": Alcohol Advertising and Sports
Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson plan from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it...
Curated OER
Commas in a Series; Making an Advertisement!
Language arts learners practice using commas in a series while designing their own advertisement! This creative assignment calls for learners to create their own visual advertisement describing a product of their choice. Their poster...
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Influence of Beauty, The Beauty of Influence
Tenth graders explore the influence of art on modern societies. Through the internet, they assess paintings of advertisements for commercial products and social-political beliefs. Using spreadsheet software, the class compares and...
Alabama Department of Archives and History
Runaway Slaves in Alabama: Individual Freedom Fighters in the 1800s
Class pairs examine eight runaway slave advertisements from the mid-1800s to develop an understanding of the conditions slaves faced and of race relations.
Curated OER
Lady Macbeth's Cure
Students role-play the position of Lady Macbeth's nurse. They are to create a project or service that can cure her sleepwalking. They create their own commerical to sell their product.
Curated OER
Interplanetary Travel Guide
In groups of six, middle school space scientists create an imaginative travel brochure for attracting visitors to the planet Mars. Information must include surface features and atmospheric conditions. Although time-consuming, this is a...
Curated OER
Campaign Ads That Subtract and Add
Young scholars explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...
Curated OER
Help Wanted: President of the United States
Learners consider qualities and United States president should have. In this government lesson, students research the responsibilities of the president and use that information to create an advertisement that describes the job and...
Curated OER
Entrepreneurship
Give your class a copy of USA TOday to read through and find articles about companies that offer goods or services. They create a graphic organizer and list the business, product, want or need fulfilled of the companies found in the USA...
Curated OER
Pop Art Pins & Magnets
Young scholars examine cereal and snack boxes and then create magnets and/or pins using the Pop Art demonstrated in these pieces. This multi-level lesson emphasizes the differences between commercial art examples and fine art examples.
Curated OER
Glided Age
Eleventh graders will participate to brainstorm on the overhead, characteristics of an "irresponsible" adult and 5 of a "responsible" one? How do these differ if we apply these to businesses? Working in partners--Create a Code of Ethics...
Curated OER
Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
Curated OER
Math TODAY - Breast Cancer Risks
Learners explore data that be modeled by a logistic function. They have the opportunity to study real-life data and create a mathematical function to model the data and make a prediction.
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
Toy Planet
Young scholars design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
Curated OER
Reservoir Activity
Students research the economic importance of the major reservoirs in Illinois. In groups, they manage a budget for one of the lakes to promote tourism in the area. They also work together to create advertisements.
Curated OER
Oil + Water + Students= Knowledge
Students create advertising with the intent of protecting wildlife. In this service learning lesson, students craft advertisements and write persuasive essays regarding the protection of wildlife.
Curated OER
The Who, What, and Y of Design
Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.
Curated OER
A Picture is Worth a Thousand Words
Students investigate various careers in the field of oceanography. They create a resume, develop a hypothetical company, create a brochure or web page, plan an ad campaign, or write an article about a teacher that has influenced them.