Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Curated OER
Food Advertising Tricks
Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Curated OER
Life Skills - Advertising Tricks - Learning About Food Advertisements
In this advertising learning exercise, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and...
Curated OER
Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.
Curated OER
Packaging Tricks
Students become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging affects...
PBS
Pbs: Don't Buy It Get Media Smart
PBS provides resources to help teachers encourage media literacy. Access, evaluate, and analyze electronic and print media. Dissect pop culture and advertisements. Use the Get Media Smart Resources to uncover advertising tricks, make...